THE MOST COMPREHENSIVE GUIDE TO
AFFILIATE MARKETING EVER CREATED
THE ULTIMATE GUIDE TO
Affliate
MARKETING
by Charles Ngo
CONTENTS
Introduction
What is Affliate Marketing?
Frequently Asked Questions
Mindsets to Affliate Marketing Success
Affliate Networks
Free vs. Paid Traffc
Paid Traffc Sources
Finding the Right Offers For Your Campaigns
Ads & Copywriting
Affliate Marketing Angles
Landing Pages
Hosting
Tracking
Launching an Affliate Marketing Campaign
Optimizing Your Campaigns
Affliate Marketing Strategy for Beginners
Affliate Marketing Tools and Software
What’s Next?
Do You Want More Advanced Content?
INTRODUCTION
Think about how the average person wakes up every morning.
I remember waking up at 6am every morning to an annoying alarm clock. It was a struggle every morning
to get up.
When I fnally woke up, I had to rush through my morning routine just so I could spend an hour stuck in
traffc.
I felt like I was trading the prime years of my life away to make someone else richer.
What sucked is everyone told me this is normal, and that I should be grateful I even had a job. Wow…is
it just me or does everyone have low expectations in life?
Have you ever felt there’s more to life than just working and paying bills, but you just don’t know what
options are out there?
“9 to 5 is how you survive,
I ain’t tryna survive
I’m tryna live it to the limit
and love it a lot” Jay – Z
There is an alternative.
Imagine waking up…naturally…when your body tells you to.
Your “commute” consists of putting some clothes on (that’s optional), and walking a few feet away to your
laptop.
You log into a website that shows you made hundreds or even thousands of dollars over night.
How’s that possible? It’s the life I’ve been living for the past decade.
Keep reading and I’ll show you how.
It’s 2017.
It seems like everyone’s getting rich off the internet.
You hear about YouTubers pulling in 7-fgures a year. Another 20 year old nerd makes a billion dollars
off a startup.
You’re wondering…”How can I get a piece of the action?”
I want to tell you about an underground industry called affliate marketing.
Have you ever noticed advertising banners whenever you’re surfng a website?
Yea I know, sometimes they can be a little annoying :-).
But have you ever wondered what’s going on behind the scenes?
Chances are that an affliate marketer’s behind it.
Here’s the big picture of what an affliate marketer does.
1. We buy banner space on websites using our own money.
2. We built a website that promotes another company’s product or service.
3. The company pays us a commission every time we make a sale.
4. We pocket the difference between the commission and how much we paid for the banner space.
Affliate marketers help companies acquire customers and get paid a commission for each referral.
There are tons of business models online. Here’s why affliate marketing is awesome.
• You don’t hold any inventory. No need to stuff boxes in the corner of your garage.
• You don’t have to sign any contracts. Don’t feel like working with a company anymore? Just stop.
• You don’t have to deal with customers. Ever.
• You can work from anywhere in the world. (I spent 3 years living overseas in Asia while running
my campaigns).
• It’s great if you’re an introvert because everything’s done from behind your laptop. You don’t
have to go on client meetings, conferences, or put yourself out there if you don’t want to.
• You can make tons of money. Generating 4 – 5 fgures proft+ a day is not unheard of.
You just focus on marketing.
The affliate marketing industry is ripe with opportunity and it’s not too late for you to get a piece of it.
Why Create This Guide?
I know how overwhelming it can be to try to learn affliate marketing.
One person’s telling you this thing. Another “expert” is telling you the exact opposite. On top of that they’re
using all these words you’ve never heard of before.
There’s so much information out there and you’re not sure if what you’re learning is outdated or even wrong.
It’s frustrating isn’t it?
I’ve been blogging about affliate marketing for almost 5 years now, and I’m 250+ articles deep at this
point. I’m always trying to add more value to you guys and I realized I needed to create a master guide.
A simple guide that broke everything down into a step by step system. This guide is it.
Trust me, this guide wasn’t easy to create.
It took me and my team several hundred hours to create the content, and I’ve invested over 5-fgures to
create the beautiful platform you’re seeing.
We took feedback from hundreds of people in order to improve the guide.
This guide is truly next level, and I decided to give it away 100% free.
No catch.
Why would I do this?
1 . I E N J O Y H E L P I N G P E O P L E .
No one has put out more free on content on affliate marketing than I have. Period. The more I give, the
more I get back.
2 . T H I S P O S I T I O N S M Y S E L F F U R T H E R A S T H E # 1 A U T H O R I T Y O N A F F I L I A T E
M A R K E T I N G .
I get a lot of perks from this such as exclusive deals for my campaigns, awesome speaking opportunities,
and I get to network with really smart people.
3 . T H I S S E R V E S A S A W A Y T O T E L L Y O U A B O U T M Y A D V A N C E D A F F I L I A T E
M A R K E T I N G T R A I N I N G P R O G R A M S .
I love teaching affliate marketing and I have some programs that go into the more advanced topics.
I’ve seen some other people who wanna sell their programs with hyped up promises, fake testimonials,
and fashy videos.
I think it’s a better strategy to help you for free. If you like what you see then you might be interested in
some of my more advanced stuff.
Sound fair?
If you enjoy it then do me a favor and share it with anyone you think could beneft from it.
Who Is This Guide For?
I wrote this guide for people who have never heard about affliate marketing before.
This guide will take you from knowing nothing about affliate marketing, to being able to launch your
frst campaign.
If the journey of a thousand miles begins with the frst step, then The Ultimate Guide to Affliate marketing
is your map.
I’m not painting any dreams that you’ll be a millionaire next week if you follow this guide exactly. (Although
I’m sure quite of few of you will)
What I do promise is that you’ll develop the fundamentals and the critical thinking ability you need to
succeed in this space.
You’re getting the guide that I wish I had when I frst started because it would’ve saved me so much time,
money, and frustration.
Even if you have some experience in the industry, this guide will help refresh you on some of the concepts
you might’ve missed.
Who am I?
Hi, my name’s Charles Ngo.
I’m known as THE authority on affliate marketing.
I discovered the affliate marketing industry back in 2008, and have generated millions of dollars in proft
ever since.
Not only have I been running my own campaigns for almost a decade, but I’ve been writing and speaking
on it as well.
But my life wasn’t always like this.
I graduated from Georgia Tech with heavy debt and I had no idea on what I wanted to do with the rest
of my life.
It took me 6 months to create my frst proftable campaign.
It took me another 6 months after that to generate my frst million dollars in proft.
(You can read my full eight-party biography / affliate marketing success story here).
The good news is not only am I awesome at what I do, I also have the rare ability to teach it.
Here are a couple of quick examples of affliates I’ve taught:
Tony attended my very frst AFFcelerator workshop in London 2015. After the workshop he built his frst
6-fgure campaign. Check out the video for his story.
Grant was launching campaigns relentlessly, but he was losing a lot of money. After the workshop he hit
his frst 5 fgure day (11k), and his campaigns are getting bigger in 2017. Here’s his story.
Darwin had huge success after attending my workshop in Singapore (he’s from Australia). He went on to
build 6-7 fgure per day campaigns on mobile, and now he’s doing huge numbers on Facebook. Check
out some tips from Darwin here.
How This Guide Works
This guide is massive. (It’s over 30,000 words).
I recommend going through the guide in the order it’s written for your frst read.
Once you start getting some experience then you can jump around to whatever section you need help
with the most.
At the end of each section are some questions and “homework. ” Make sure you do them because they’re
designed to help you understand the concepts better.
The Sections
1. Introduction
2. What is Affliate Marketing?
3. FAQ
4. Mindsets
5. Affliate Networks
6. Free vs Paid Traffc
7. Traffc Sources
8. Offers
9. Ads & Copywriting
10. Landing Pages
11. Hosting
12.Tracking
13. Launching a Campaign
14. Optimizing a Campaign
15. Newbie Strategy
16. Resource Guide and Tools
17.What’s Next?
Final Word
Nothing works unless you do.
Information is only 25% of the battle.
You could have the best basketball coach in the world, but you’re not going to make it to the NBA unless
you put the work in.
I’m not here to boost your motivation. I’m here to help change your life.
But in order to do that I need you to put the work in.
Let’s get Started!
– Charles Ngo
WHAT IS AFFILIATE MARKETING?
At one point we’ve all thought about starting our own business.
What would it mean to own your own business? You’re in control of your own destiny.
It could mean a life of more.
• More money.
• More freedom.
• More time.
• More choices.
But then “reality hits.” Why doesn’t everyone have a business?
“I don’t have the money to start a business”
“I don’t have the time. I already have a job and other responsibilities”
“I don’t have any good ideas”
Have any of these thoughts prevented you from starting a business before?
I was in that same scenario back in 2008.
I was about to graduate from Georgia Tech, but I wasn’t too thrilled about entering the workforce. .
I remember thinking, “People only get two weeks vacation a year? That’s it?” That’s not enough time for
me to travel the world and accomplish all my other goals.”
That’s when I started looking for ways to make money. I needed a side hustle. There are not a lot of options
when you’re 22 years old and don’t have any super useful skills.
I ended up making some cash by buying items on sale in “real life” and reselling them for a proft on eBay.
The bad news is I got banned a few months later.
But that experience ignited something in me.
I realized that I could make money on the internet, and I loved it.
I loved working at home at my own schedule. And I liked not having a boss.
I needed to fnd a different industry since eBay didn’t like me anymore.
What do you do when you don’t know something?
You google it!
So I googled “How to make money online.”
Seriously.
Eventually, I discovered an industry called affliate marketing. People were claiming to make $50,000+
online at home.
I was skeptical because it sounded too good to be true.
I didn’t know anyone in the industry. In the back of my mind, I wondered if this was all a scam to sell me
$27 eBooks.
But I decided to go “all in” with this affliate marketing industry. Why? Because I didn’t have any other
options.
• I wanted to be a millionaire one day.
• I wanted to travel the world.
• I wanted to be my own boss.
I knew countless people like me were making money off the internet. If other people could fgure it out,
then so could I.
What is Affliate Marketing?
Now you’re wondering what this affliate marketing thing is about.
Affliate marketing is when you get paid a commission for promoting products / services for other companies.
Here’s an analogy to explain it better:
A few decades ago there were salesmen that went “door to door.” They’d have a product and go around
neighborhoods selling their goods.
I consider them the frst generation of affliate marketers.
Imagine if you were a knife salesman.
You’d go around your neighborhood and sell kitchen knives. The knives cost the customer $100, and you
get a $20 commission for each set of knives you sell.
There are many departments of running a business.
In this case, you only focus on the marketing & selling.
The knife company does customer service, creates the product, does product research, etc.
You’re making great money, without a lot of the headaches.
You’re not an employee of the knife company – you’re an independent contractor.
You set your own hours and work at your own schedule.
What’s in it for the knife company?
Imagine if…
Each knife costs $30 to make
Knives sells for $100
Salesman gets $20 commission
The knife company gets $50 in proft for each sale made…risk free.
What happens if the salesman walks around for a week and doesn’t get any sales?
It doesn’t cost the knife company owner anything.
It’s a smart strategy for the company.
Now do you see the appeal of affliate marketing for companies? It’s a way for them to easily expand
their market and customer base, without taking on that much risk.
You get customers for them that they might never have gotten without you.
If the knife company also has information about the customer. You might not have closed the deal with
them, but they have some partial data.
They can call, mail, and email him to sell other products like cutting boards, knife sharpeners, and pots.
But how is this good for you as a knife salesman?
Let me explain it from the affliate point of view…
Why Affliate Marketing is Better Than
Door to Door For Sales
I’ve never had anyone try to sell me an item door to door besides Girl Scout cookies. The door to door
model is dead because it’s ineffcient compared to mailing or the internet.
The spirit of these salesmen has evolved into affliate marketers.
The difference is we have it 1,000,000x better than they ever had it.
1 . YOUR INCOME IS NOT LIMITED TO YOUR TIME.
You don’t have to go door to door to sell.
You can build a website, and campaign, and it’ll make money for you while you sleep. Websites don’t get
exhausted from walking around all day 🙂
It’s 11am right now – my campaigns are bringing in money as I write this content for you.
2 . OUR SELLING IS NOT LIMITED TO OUR AREA
Suppose it’s the 1960’s and you live in Georgia. Your selling area is limited to where you live.
With the power of the internet, you can make money in countries you’ve never been to before. This is
powerful because some countries are much easier to make money in.
I live in New York City right now, and I just got a sale from Tunisia. I’ve never been anywhere near Tunisia.
3 . WE DON’T HAVE TO WORK FOR ONLY ONE COMPANY.
There are no contracts.
Switching to another company is as simple as logging into a website (affliate network), and grabbing a link.
What happens if you decide you wanna take a month off? Then take a month off. You don’t have to ask
anyone for permission.
Who’s Involved in Affliate Marketing?
There are 5 parties involved in a typical affliate campaign.
1 . THE AFFILIATE ALSO KNOWN AS THE “PUBLISHER”
This is you.
You’re the middleman. You’re the person connecting the customer to the product or service.
You’re creating the marketing funnel that includes the ads, landing pages, and whatever additional means
necessary to persuade the customer into making a purchase or signing up.
Your job is to:
1. Find products to promote (Offers)
2. Find potential customers (Traffc Sources)
3. Create marketing material (Ads, Landing Pages, etc.)
4. Optimize (Test different parts of the campaign) until it becomes proftable
2 . THE AFFILIATE NETWORK
Affliate networks (usually referred to as “networks”) are “marketplaces” for offers.
Offers refer to the “products” or “services” that companies are trying to sell.
Networks serve as the middleman between affliates and the product/service owner.
You can log into an affliate network and fnd hundreds (sometimes thousands) of offers to promote.
A typical affliate network will have offers in a variety of verticals including:
• Dating
• Mobile
• Gaming
• Insurance
• Competitions
• Weight loss products
• And hundreds more verticals…
Upon joining an affliate network, you’re assigned an “affliate manager” (commonly referred to as an
“AM”). This is your contact person. Their job is to help you with any issues you have with campaigns, and
to recommend new offers to promote.
Affliate networks are optional. You can always work direct with the advertiser or merchant. Sometimes
they have their own internal affliate program that you can sign up with directly.
But it’s easier to go through an affliate network when you’re starting.
We’ll cover affliate networks in more detail in a later module.
3 . THE ADVERTISER
This is the company that owns the offer. Every company has a marketing team, but affliate marketing is
a way for them to get more sales with low risk.
The advertiser only pays when the affliate sends a conversion.
I know some companies who don’t have a marketing department and rely 100% on affliate marketers
for sales.
They focus on their strengths, and they outsource the marketing to guys like us.
Examples of companies with affliate programs:
The companies range from dating, to gaming, to transport etc.
There are so many offers out there.
4 . THE TRAFFIC SOURCE
This is where your potential customers come from.
You build a website that advertises your products…you need a way to get people to visit your website.
Most websites out there sell “ads” on their sites.
How do you think Facebook and Google sustain themselves?
There are two types of traffc sources out there.
• Direct – You can purchase banners directly from the site itself. Example: Purchasing directly
from TMZ.com or Facebook.com Here’s an example:
• Ad Network – It’s a “marketplace” for a bunch of different websites. It wouldn’t make sense for a
smaller blog to deal with advertisers all day, so they work with a network. Example: Taboola is a
network full of individual websites.
Here’s what the ads look like on a typical website site:
5 . THE CUSTOMER
This is the person who ultimately buys the product or service from you the affliate.
Your job is to understand the customer and to persuade them to convert.
Remember your job is to make their lives better.
The ultimate affliate marketer is someone who can create a win / win situation for all parties involved.
• You proft.
• The traffc source, affliate network, and advertiser make money.
• And the customer gets connected to a product or service that benefts them.
How does this all work on a technological level?
How does the advertiser know who to pay?
Don’t worry too much about it.
It’s 2017 and tracking technology is sophisticated, but easy to use.
Here’s a quick overview of how the process works:
1. You get a unique tracking link for each offer from an affliate network. You’ll get paid if anyone
purchases using that link.
2. You put this link into your tracking software. Everything gets taken care of inside the tracking
software (I’ve got a step-by-step guide later to show you how to set everything up).
The Benefts of Affliate Marketing
1. You can make a lot of money. I made over 7-fgures in proft my frst year, and I have days where
I make over 5-fgures proft.
I’m not here to sell you the dream. I’m here to tell you that this is real.
2. You can make money while you sleep. Once you have a proftable campaign it can make money
for you 24 / 7.
You can even build employees and systems to take over everything.
3. It’s simple to get started. All you need is a computer, internet, and some money to spend on
traffc.
You don’t have to hire employees or rent offce space.
4. There are no commitments or contracts. Don’t want to promote the offer anymore? Then stop.
Want to go on vacation for 3 months? You can pause the campaign and go.
5. It’s the best direct marketing training in the world. Many people use affliate marketing as a
stepping stone towards new opportunities. Affliate marketing is business training on steroids.
The Downsides of Affliate Marketing
There are some downsides to affliate marketing. I don’t want to portray it as a perfect industry,
1 . YOU’RE NOT BUILDING ANY ASSETS
We connect the customers and the advertisers together. The advertisers keep the data, and build relationships
with the customers. We only get paid that one time.
You’re not going to have an “exit” and no one’s going to buy your business.
Affliate marketing is a great business for generating tons of cash and building skill sets. Most people view
affliate marketing as a stepping stone onto other things.
2 . CAMPAIGNS CAN BE UNSTABLE SOMETIMES
You could be making $10,000 one week, and make nothing the next.
Here are some reasons why:
• The offer you were promoting went down.
• New rules and regulations occur that restrict how you promote or what you can promote.
• Another affliate steals some of your campaign ideas and competes against you with it.
Some people don’t like unstableness, and rather go for something like “passive income.”
Here’s how I view it:
“It’s all about how much money you walk away with.”
Would you rather make $1,000,000 a year that’s up and down, or would you rather make a stable $5k a
month from passive income?
$1,000,000 a year vs $60,000 a year.
Don’t let the allure of “passive income” blind you from making a ton of money.
3 . SOME CAMPAIGNS CAN BE UNETHICAL / SHADY
Affliate marketing doesn’t have the best reputation.
Affliate marketers have been behind some dirty campaigns.
Since affliate marketers are paid on a commission basis, they’re going to try to squeeze as much proft
as possible.
Affliate marketing is just a platform. You can promote legitimate campaigns like Amazon products,
Teespring, or Shopify ecommerce, or you can promote dirtier campaigns.
There’s a ton of money to be made in all types of affliate marketing so the choice is up to you and how
you choose to promote your campaigns.
The Shopify dashboard
My advice is to check with your affliate managers and advertisers to see what’s allowed.
4 . THERE IS A BIG LEARNING CURVE
Affliate marketing isn’t as easy to learn compared to other ways to make money online.
The biggest reason is you have to spend actual money to buy traffc.
There’s a psychological principle called risk aversion. Basically, it hurts more to lose $100, than the
pleasure of making $100. We’re programmed to avoid risk.
The other reason is there aren’t too many good resources to learn. I’m hoping to change that with this
guide, and other AFFcelerator courses.
Are You Ready?
How do you feel now?
Are you excited? Do you feel overwhelmed?
It’s ok, those are natural feelings. I hope you feel excited and you’re ready to kick ass.
In the next module, I’m going to answer some of the most common newbie questions in affliate marketing.
Key Takeaways
1. Affliate marketing is a way to make money on the internet by promoting products for
other companies.
2. There are 5 parties involved in affliate marketing: the affliate marketer, the affliate
network, the traffc source, the advertiser, and the customer
3. The benefts of affliate marketing include being location independent, there are low
barriers to entry, and it’s great direct response training.
4. The downsides of affliate marketing include a large learning curve, there can be
unethical campaigns sometimes, and the money can be feast or famine.
Next Actions
1. Read The Rise of Ngo. This is the story of how I got started in affliate marketing.
2. Read Wikipedia’s defnition of affliate marketing.
FREQUENTLY A SKED QUES T IONS
I know it’s easy to get information overload when you’re new to this. Don’t worry, it’s natural and part
of the process.
You probably have tons of questions racing through your mind about affliate marketing.
It’ll be easier for all of us if I go ahead and answer the most common questions that I see.
1 . I S I T T O O L A T E F O R M E T O M A K E M O N E Y I N A F F I L I A T E M A R K E T I N G ?
I asked myself the same question back in 2008.
I thought I missed the opportunity because ringtones were starting to be regulated, Google ended Adsense
arbitrage, and Yahoo Publisher Network was losing money.
And yet 2009 was the year I hit my frst million-dollar proft campaigns.
Google started 8 years after Yahoo.
Apple made the iPhone a decade after they started becoming popular.
Look at the graph below illustrating mobile ad spend.
Too late?
Zoom out and you can see that you’re early.
Don’t worry about being the frst…focus on being the best. If you don’t think you can be successful, then
you’re not going to be successful.
“The best time to plant a tree is 20 years ago, the second best time is now” – Proverb
5 years from now there’s going to be another generation of affliate marketers who think…”Man I wish I
started in 2017.”
Additional Reading: Is it too late to make money in affliate marketing?
2 . I ’ M N O T A T E C H N I C A L P E R S O N . I D O N ’ T K N O W H O W T O C O D E . C A N I S T I L L
B E S U C C E S S F U L I N A F F I L I A T E M A R K E T I N G ?
It’s 2017. I still don’t know how to set up websites or program. You don’t need to be a technical person in
order to succeed.
“It’s not about what you know, it’s about how resourceful you are”
You can hire people off Fiverr or Upwork if you need anything.
Although being technical helps with the learning curve, it’s not the most important piece.
I’ve seen plenty of programmers and designers enter this space and couldn’t make affliate marketing
work. Programming and designing websites are not the most important skills in affliate marketing.
Being able to plan, analyze data, optimize, and understand the bigger picture makes a bigger difference.
And well, the most important skill is marketing.
Guess what…you can easily learn all of this!
But I do think it’s worth learning some basic programming like PHP and CSS.
Sometimes you might have an error on your landing pages, and you don’t want to wait 8 hours for your
freelance programmer to wake up.
Here’s a FREE resource to learn: CodeAcademy
3 . HOW MUCH DO YOU NEED TO GET STARTED?
I was making $35,000 USD a year at a job when I frst started.
After paying my rent, bills, and loans, I barely had any money leftover to invest in affliate marketing. I
didn’t let that stop me.
I sold my Xbox and other things I didn’t need. I started writing articles for people online for $15 an article.
I stayed home on the weekends to work instead of going to the clubs.
I hustled and was able to save around $500 a month. I didn’t let my excuses stop me.
I’m going to be upfront with you:
I recommend people have a budget of at least $500 a month USD to invest in this.
There are some resources you must invest in such as a tracker and a server. Everything else should be
going into paying for traffc.
Keep in mind the more money you can invest into it the better.
Why?
Think about it like buying data.
If you don’t have enough money then you gotta hustle.
Stop complaining. Get a 2nd job. Freelance. You need money to invest in traffc, servers, tools, etc. All
businesses require initial capital – there’s no way around it.
You know what blows my mind?
I’ve seen people quit affliate marketing after losing $200.
Yet these are the same people that will go $50,000 in debt for a college degree and still not have a job lined up.
Affliate marketing is low risk compared to starting any real life business. Think about how much debt
people have to take on to start a restaurant (And they have a 60% failure rate after 3 years).
Read More: How to Make Money When You Don’t Have Disposable Income
4 . HOW MUCH MONEY CAN AFFILIATE MARKETERS MAKE?
This is like asking a business owner “how much can you make starting a business?”
There are guys making a few hundred dollars a day to well into the fve-fgure daily profts. I’ve had days
in the past where I’ve done over $100,000+ USD proft in a single day.
But that’s not common.
That’s like the 1% of the 1%, during the boom period.
There are so many factors that determine how much an affliate marketer can make.
I’d say the average full-time affliate can make $5k – $20k a month.
A “Super Affliate” is someone that can do over $1.5 million USD in proft a year.
5 . HOW LONG WILL IT TAKE BEFORE I’M SUCCESSFUL?
There are too many factors to give a defnite answer.
But from my observations, it typically takes someone a few months to 2 years before the typical affliate
is successful (if they dedicate themselves to it every day).
Here are the main factors that affect your success rate.
1. How Much Money Can You Invest? The more you can invest the better. More money means better
tools. More money means you can go to conferences and network. More money means you can
collect more data for your campaigns.
2. What skill sets & experience do you already have (copywriting, design, programming)? You can
always outsource design and programming, but I recommend you understand copywriting.
3. Do you have people helping you? I’m not saying you have to go out and spend money on a
mentor. Are there any local affliate meetups in your city? See if you can fnd anyone there to
help you out. Can you connect with anyone on forums?
4. How much time are you willing to put in? I know you’re busy. We’re all busy.But the fact is there
are people much busier than you are now that have made it work.I didn’t have a lot of time
when I frst started, but I made time.I was spending 1.5 hours a day in Atlanta traffc. I moved
to a condo walking distance to my 9 to 5 job to save 70 minutes a day.I gave up a lot of my
personal life. I didn’t party on the weekends, go on dates, or play videogames anymore. Any free
time I had was dedicated to affliate marketing.
One word of warning though, my biggest regret is that I neglected my health in the process.
I didn’t sleep as much, I had a poor diet, and I didn’t exercise.
That’s hustling backwards.
If I focused more on my health then I would’ve had more energy to work on my campaigns.
I’m not promising you’re going to be a millionaire in a few months or anything. It’s going to take time.
I had to sacrifce for a few months. But because of it, I’m living a life very few people can. I think it’s
harder to spend a few decades being broke.
6 . HOW BAD DO YOU WANT IT?
I’ve seen too many people “try” affliate marketing. It’s like the food of people who go to the gym the
beginning of the year, and disappear after a few weeks.
Thousands of people will go through this course.
Most will not fnish it all the way or complete any of the assignments due to laziness. This guide is not
for those people.
This guide is for the 3% who truly want success. It’s not for the want-a-preneurs.
7 . S H O U L D I G O I N T O C R E D I T C A R D D E B T T O M A K E A F F I L I A T E M A R K E T I N G
WORK?
No.
Don’t spend money you don’t have. That’s the sign of someone who’s impatient.
This happened to my friend a few years ago.
He had a burning desire to be successful in affliate marketing, but he didn’t have the money to fund
affliate marketing campaigns.
He decided to put everything on his credit card because he was so sure he’d be successful.
What happened? He ended up $10,000 in debt and without a proftable campaign.
That’s not “investing”…that’s gambling.
I know you’re in a rush to be successful, but you need to learn how to be patient. Pick up some side jobs
and hustle. You’ll be a lot more careful with the money.
Credit cards should only be used once you have proftable campaigns and you need the extra cash fow.
8 . W H A T S K I L L D O E S I T T A K E T O B E C O M E S U C C E S S F U L I N A F F I L I A T E
MARKETING?
Problem-solving & Decision Making
• Creativity & Marketing
• Technical
• People Skills
• Data Analysis
• Money Management
• Productivity
• Leadership
The good news is all these skills can be developed.
Read More: The 8 Skills Every Successful Affliate Marketer Needs
9 . DO I HAVE TO BE SHADY TO MAKE MONEY IN AFFILIATE MARKETING?
Affliate marketing doesn’t have the greatest reputation.
Some affliates will promote products that are borderline shady like diet pills. Others will make deceptive
promises in their ads to help make the sale.
Affliate marketing is merely an industry. What you choose to promote and how you choose to promote
it is 100% up to you.
Are there shady affliate marketers out there? Absolutely.
But would recommending a product that you enjoy from Amazon be shady? Not really.
The good news is there are plenty of ways to make money in affliate marketing that’s 100% legit such
as lead generation, e-commerce, promoting games / apps, etc.
Read More: What campaigns can you run white what?
Key Takeaways:
1. It’s not too late to start in affliate marketing
2. No one can predict how long it’ll take for you to become successful. It’s dependent on
you
3. Don’t spend money you don’t have on affliate marketing. Be patient.
4.
M I N D S E T S T O A F F I L I AT E
MARKETING SUCCESS
You can’t be successful in this industry if you have a weak mindset.
I’ve seen so many guys who could’ve been successful in this space.
• They had the technical skills
• They had the money to invest
• They had the connections and mentors
• They had the work ethic
What was the missing ingredient? They had weak mindsets. They were baby soft man!
I’ve seen so many examples of this in sports where the superior team or player should’ve won the
championship, but they couldn’t handle the pressure. They weren’t clutch.
They didn’t have that mamba mentality.
This also applies to affliate marketing.
All the campaign strategies and tactics in the world don’t matter if you get quit because you lots a little
bit of money.
I know you’re excited and motivated now, but are you still going to be motivated 6 months from now?
Or how about if you’ve lost some money trying to fgure this out?
I had no natural talents when I started at 23. I would argue that the odds were stacked against me when
I frst started.
• Even though I went to Georgia Tech, I didn’t exactly graduated with Honors
• I graduated with around $20,000 worth of debt. I barely had any money to run campaigns.
• I knew absolutely no one in the industry. I had no mentors, and I couldn’t afford courses. All I
had were forums.
• I didn’t know how to program. I still don’t!
Despite all my weaknesses, I did have one strength.
It was my killer mindset. My grit. My never give up attitude.
The good news is mindset can be taught, and I’ll show you the most important ones.
Mindset #1: If You Want to Succeed
Faster, Fail Twice as Fast.
Brazilian Jiu Jitsu is one of my hobbies.
My coaches are more than willing to teach me everything they know. I can pay for lessons. I can buy
books and videos to learn from different champions.
The blueprint for success is to just keep coming to class and training more.
If you want to get great at chess, there is an unlimited number of resources to learn from.
With affliate marketing, no one’s going to tell you everything.
I’ll give you the fundamentals, but you’re going to have to fgure out the rest.
This kills a lot of people because they’re use to learning from textbooks. They don’t understand that this
is discovery learning.
This is not an industry where you can learn purely from studying. You learn from conducting your own
experiments as if you’re a scientist.
Being able to make money with a campaign is a skill. And like all skills, it takes practice.
Launch a campaign; learn from it; and repeat.
“Your frst 10,000 photographs are your worst,” said Henri Cartier-Bresson.
That’s how it works with affliate marketing. Your frst campaigns will suck and lose money. But everyone
who has been successful in this industry has gone through that point.
So the mindset that helped me the most is to fail twice as fast.
Failure is something that should be embraced, not avoided.
Falling means you took action, and you tested a hypothesis. It doesn’t work, now fnd another path.
Mindset #2: It Only Takes One Campaign
No one’s counting the number of times you failed.
I started in 2008. I spent 6 months, lost $5,000, failed at 15 campaigns before I fnally found my winner.
That frst winning campaign is the catalyst and tipping point for your success.
Where would I be today if I quit at campaign #14? I’d be sitting in a cubicle right now hating my life.
When you feel like giving up, just know that you’re one campaign away from achieving everything you
want.
Mindset #3: Get Over Your Fear of Losing Money
Losing money sucks. There’s no sugarcoating it.
In affliate marketing, you can lose hundreds or even thousands of dollars before you hit your frst
proftable campaign.
You have to invest in servers, tracking software, and money to pay for traffc.
And I understand the pain and fear of losing money. It’s natural.
There’s a psychological principle called loss aversion. It hurts more to lose $100 than it feels pleasurable
to gain $200. We’re programmed to avoid risk.
How do we conquer this belief?
If I lose $200, then I’m not thinking about the opportunity costs. I’m not thinking I could’ve used the money
for excellent restaurants or money for toys.
The $200 is an investment in my future. I don’t get emotional. That $200 is for me to buy data. I’m a
scientist performing marketing experiments.
I’ve already considered that $200 gone before I even put it into campaigns.
You know what I fnd weird?
It’s acceptable to get into massive debt to pay for school. I know people who owe over $100,000 and
they haven’t even been able to get a job.
Society accepts that risk vs. reward ratio. But lose a few hundred dollars testing affliate marketing
campaigns? Everyone loses their mind!
Don’t think of it as losing money. You’re investing in your business.
Read More: Conquer Your Fear of Losing Money
Mindset #4: Be Patient
I was losing hundreds of dollars with each campaign. And it felt like all the split-tests I worked on didn’t
matter.
I then read about the Chinese Bamboo story.
The frst few years of growing a bamboo tree, nothing happens. You water and water, but you don’t see
much results.
Then after a few years, it can grow up to 80 feet in a single year.
You couldn’t see the results, but you were making progress. For the tree to grow, it needs to spend time
develop its roots.
That’s what happened with my campaigns.
One campaign I wasn’t proftable, but I learned how to do my frst offer tests.
I wasn’t proftable in another campaign, but I launched my frst international campaign.
I lost $200 in another campaign, but I discovered that landing pages did work.
It wasn’t until my 14th campaign that everything exploded. That campaign put all the pieces to the puzzle
together.
Each action you take plants the seed of success. You just don’t know where the fruits will grow.
Mindset #5: Burn the Ships
Hernán Cortés landed in Mexico in the early 1500’s.
He was on a mission from Spain to fnd gold. All he had was 600 men. The task? Conquer the Aztec empire.
In the middle of the night, he sent one of his men to burn the ships. You can imagine how the rest of the
600 men felt. They wanted his head on a spike.
But he said now there is no plan B. They couldn’t go back to Spain at this point.
It was death or victory.
I’ve seen too many people “try” affliate marketing. You know how many people see my “lifestyle” on
Facebook and ask me for help?
95% of them won’t even launch their frst campaigns.
Me? I was willing to die for this. As far as I knew, I had no plan B.
I didn’t care about anything else except affliate marketing.
If you’re half-assing this, how can you compete against someone who goes 100%?
Literally all my money, energy, and time went into affliate marketing. Yea I had to make some sacrifces,
but it’s easy to say that it was worth it.
Key Takeaways:
1. It doesn’t matter how many times you fail. It only takes one campaign to change your
life.
2. Burn the ships. You have to go all in if you want to succeed.
3. Don’t get emotional when campaigns fail. You’re a scientist collecting data.
Next Actions:
1. Write down your top 3 excuses on why you don’t think you’ll be successful in affliate marketing.
Now argue against yourself on why your excuse is not true.
Example: I can’t be successful because I’m not a technical person. Well…I can always outsource anything
I don’t know.
I don’t have enough money to get started in affliate marketing. Well..I can sell some stuff I don’t need.
2. Book Recommendations
3. Think and Grow Rich by Napleon Hill
4. The Magic of Thinking Big by David J. Schwartz
5. The 10x Rule by Grant Cardone
6. Gorilla Mindset by Mike Cernovich
AFFILIATE NETWORKS
Where do you actually fnd offers for your campaigns?
It can be a pain to contact each advertiser individually, and how would you even know which ones to
contact?
Imagine working with a ton of different advertisers, collecting money from different places, and dealing
with different technology.
This would be a major headache, and would take a ton of time away from you actually marketing.
THE GOOD NEWS
There’s an easier way – working with an affliate network.
Think of affliate networks as marketplaces full of offers.
You log into their website, and you can get access to hundreds / thousands of affliate marketing offers.
Here’s an example screenshot of what it looks like once you sign up to an affliate network:
You have 500+ offers to choose from!
You can grab your unique affliate link for any offer, and immediately start sending people to it.
THE GREAT NEWS
I remember when I frst started in 2008. The affliate network scene was a mess.
Some networks would pay late. Some of them would hire an affliate manager just because they were
attractive, rather than their knowledge.
Today, the market is more competitive than ever, and affliate networks should work in your interest.
This has brought about the rise of the modern affliate network.
Advidi is an excellent example. There are a ton of networks out there, but I rather you guys focus on ONE
to keep things simple. (Plus I only feel comfortable recommending a few that I trust.)
They have their offer game down, but they don’t stop there. They re-invest heavily in your success.
(Because they know it comes back to them.)
When you join a next-level network like Advidi, you can treat them as a business partner, not just a service.
We’ll come back to what you should expect from your network in a bit.
HERE ARE THE BENEFITS OF WORKING
WITH AN AFFILIATE NETWORK
You ou get access to hundreds & thousands of offers across many different verticals when you work with
an affliate network.
The second you want to ditch an offer, you simply stop running traffc to it. There’s no pressure to run
any specifc offer. (You don’t need to sign any contracts.)
An affliate network will assign you an affliate manager who can help you with your campaigns. (I’ll
explain in more detail in a minute.)
Here are some of the reasons you guys should all be using an affliate network:
1 . T H E Y C A N H E L P Y O U R C A S H F L O W .
Advertisers typically pay only once a month. Affliate networks can pay you once a week (or sometimes
more frequently.) if you send enough revenue. You can think of them as a bank in a way.
Advidi offer one huge advantage over other networks – they pre-pay some of their top affliates.
2 . T H E Y C A N B E A S O U R C E O F I N F O R M A T I O N O N W H A T T O P R O M O T E .
Here’s an email I got recently from Advidi on what they recommend:
Affliate networks offer a “bird’s-eye view” of the industry.
You wanna know what’s popular/trending/going out of fashion? Your AM has all that knowledge. All you
have to do is ask.
3 . T H E Y T A K E O N T H E R I S K S O F W O R K I N G W I T H A D V E R T I S E R S .
Some advertisers can be shady and decide not to pay out or they go out of business.
Networks make sure you get paid.
There are instances where the advertiser doesn’t pay the network, but the network still pays you what
you’re owed. That’s the risk CPA networks take on.
The main downside of working with an affliate network is they take a small commission. (The % ranges
from 10-20%.)
If a network is charging a super low commission, you bet they are making up for it somewhere else.
Imagine if you’re competing against another affliate.
You’re running similar ads and landing pages, but he has an extra 10% payout because he’s working direct
with the advertiser.
That’s a nice advantage for him right?
Not so fast.
That 10% payout difference has to make up for all the advantages a CPA network provides. That’s a lot of
time and money, especially for newbies.
Running direct with an advertiser has a ton of risks involved.
And that investment doesn’t come back quickly. Most advertisers take 30+ days to pay out, while most
networks pay weekly.
Plus that secure, steady cash fow is a huge advantage.
While the direct guy is busy running around trying to earn an extra 10%, the guy going through a network
is staying 100% focused on campaigns. He’s not just more secure, he’s also going to hit higher profts faster.
4 . RUNNING DIRECT VS AFFILIATE NETWORKS
I remember a few years ago one of my friends went direct with an advertiser. I told him it’s a bad idea
because I’d never heard of them before. They didn’t have a solid reputation.
My friend decided to run with them because they had a higher payout. Well…the advertiser ended up
not paying anyone.
My friend was out $50k.
He was angry and threatened to sue. But try suing someone who’s in a foreign company and “disappears.”
Me?
The advertiser burned the affliate network I was running through, but the network ended up paying me
what I was owed.
They ate the cost because I did nothing wrong, and they wanted to maintain their relationship with me.
I’m not saying this happens every time (it’s a case-by-case basis), but that shows one beneft of working
with an affliate network.
That 10% pay bump doesn’t matter if you don’t get paid at the end.
That’s why you should only work with affliate networks at this stage of your journey.
Once you’re generating 4-fgures + a day in revenue, THEN you should consider working direct with an
advertiser. In addition to the added costs, there’s a risk that you shouldn’t expose yourself to as a newbie.
Most super affliates stick to CPA networks even after they’ve made it big. The knowledge, exclusive
access and security you get are too valuable to pass up.
WHAT’S AN AFFILIATE MANAGER?
You get assigned an affliate manager to help you with your campaigns when you sign up with an affliate
network.
Here’s what affliate managers can do:
• They can increase your payout
• Help you out with technical issues
• Give you industry insights you can’t see
• Approve you to run “hidden” offers in their network
• Give you tailored advice for your situation/experience
Let’s start with payouts.
Whatever payout you see in the dashboard is called the street payout.
You can negotiate with them to get paid more.
Offer X says the payout is $4.00. I can talk with my affliate manager and get a “pay bump” to $5.50.
Your payout depends on your relationship with them, how much volume you can send, the quality of your
traffc, and your negotiation skills.
So they won’t be as likely to give you pay bumps if you’re a newbie who’s brand new to the network. A
great affliate manager will go out of their way to help you earn those pay bumps. You should feel like
they’re on your side.
Next, they can tell you what’s “hot” on their network.
Affliate marketing can be trendy.
The managers can be your eyes and ears to what’s happening on their network. Some offers will blow up,
and your AM will be the frst to know when this happens.
Note the difference between plugging offers and consultation. Your AM should be able to give you a
detailed explanation of why the offer is suitable for you, not just that it’s “hot”.
You may hear that an offer is “hot”, but it may not be “hot” for you. It may not work with the type of
traffc that you’re promoting.
The legal stuff.
They’ll be checking your campaigns to make sure you’re not breaking any rules.
Deep down they want you to make more money and have your best interest in mind. (The more money
you generate, the more money they make as a lot of AMs are paid bonuses.)
Developing a great relationship with your affliate manager is critical to becoming successful in this space.
You should expect:
• Transparency and honesty.
• Fast replies and quick fxes when problems arise.
• Proactive advice that directly increases your profts.
• Tips on which tools and resources are best for you.
Your success should be their top priority. Don’t accept less.
If you don’t get along with your affliate manager or they’re not responsive, it’s possible to switch to
another affliate manager.
Just email whoever is in charge of affliate managers at the network.
Protip: You get what you put in. I’ve had affliate managers who were amazing, and other people
hated them.
What was the difference? I put more effort into developing a relationship with my affliate managers.
• This means I tried to get face to face time with them at conferences.
• I tried to get to know their lives outside of affliate marketing.
• I’d send them a card on holidays or their birthdays.
• I treated them with respect.
Think about how you can improve your relationships with affliate managers. This is worth the investment.
WHAT SETS AFFILIATE NETWORKS APART?
Not all networks are equal!
There are hundreds of affliate networks out there. How do you know which one to work with?
It’s a running joke in the industry that every affliate network has “exclusive offers and the highest payouts”.
These days, they gotta do a lot more than that.
Here are some reasons CPA networks differ:
1 . VERTICAL SPECIALIZATION / EXCLUSIVE OFFERS.
Some networks will specialize in different verticals. You can go to one network that only has gaming
offers, and another network only has dating offers.
They might be able to get more offers exclusive to them if they specialize. The best networks expand to
multiple related verticals, which allows you to expand your portfolio without switching networks.
There’s a difference between offering and specializing in multiple verticals. You need expertise, not just
availability. I like Advidi’s approach.
They set up “mini shops” with separate teams dedicated to each vertical – Mainstream, Dating, Health &
Beauty, and Casino.
That means your AM is 100% focused, but can still help you expand when the time is right.
2 . HIGHEST PAYOUTS.
One network might pay you $5, while another one pays you $5.50.
This goes beyond face value. A lower payout at a network that always improves your bottom line is clearly
better than a high payout at a network that takes their cut behind the scenes.
3 . AFFILIATE MANAGERS.
Some networks have better managers on staff than others. Affliate managers who have more experience
and better training means they can provide you with better support.
If your AM treats you like a business partner, not a client, then you have a big advantage. They should
be thinking for you, not about you.
4 . REPUTATION.
Would you want to work with a network that has a reputation of not giving high payouts? What if they’re
known for paying affliates late?
Do your due diligence. Find recommendations from trusted sources, check forums, FB groups, etc. before
joining.
5 . GLOBAL PRESENCE.
Advertisers and affliates are based around the world. If your network only specializes in one geographical
area, you’ll miss out on opportunities to hit big numbers in other countries.
(Not to mention the delay in replies due to time zones, which can seriously cost you in a 24-hour industry.)
Most affliates are working with a few different networks at any time. Each one will have its own strengths.
In the beginning, you should only focus on one affliate network for cash fow reasons.
(If you’ve got $100 in one network, $50 in another etc then it’ll take forever to get paid out.)
Sticking to one network also helps you build a relationship with your affliate manager. If the network
offers multiple verticals, that’s even better.
They can turn you on to new opportunities and you don’t have to build a new relationship.
QUESTIONS TO CONSIDER BEFORE APPLYING
It’s not always easy to tell if a network is shady or not from their website.
Do some research frst. You should be able to answer these questions easily:
• Do you know who the affliate managers are? Do they have public Facebook/LinkedIn profles?
Can you prove that they’re real people?
• What do others say about them? Are they active on forums? Do they have testimonials?
• Where is the network physically located? Do they have an offce? Are they registered with local
tax agencies?
• How well-established is the company? How long have they been around? Do they have separate
departments (good) or a couple guys who “do it all” (bad)?
• Do the affliate managers seem happy? What’s the company culture like? Are they coming to
work 100% energized and ready to help you, or are they clocking out right at 5pm?
These questions can give you a strong sense of what working with them will be like.
Remember, your network is your business partner. You wouldn’t sign a contract with someone you don’t
know, so you should get to know your network before applying.
APPLYING FOR A NETWORK AND GETTING APPROVED
Here’s a bit of a shock: It’s not that easy for a newbie to get into an affliate network.
I know what you’re thinking…
”Why wouldn’t they want me? I could be the next super affliate and make them tons of money”
It’s because the networks take a risk every time they approve an affliate.
You could send them fraud traffc, promote their offers using illegal tactics, or you could damage relationships
with one of their advertisers.
Another reason is that affliate managers have limited time and resources. What happens if they spend
months working with you and you don’t send them any traffc? They wasted their time.
They’re going to interview you to see if you have the potential.
Common network application questions will include:
• What traffc sources do you use?
• How much do you spend on advertising monthly? What offer verticals do you specialize in?
• Do you have a website? (If it makes you fll this feld out and you don’t have a website, just put
Google, then explain in the comments that you create different landing pages for each of your
campaigns.)
What traffc sources do you use?
How much do you spend on advertising monthly? What offer verticals do you specialize in?
Do you have a website? (If it makes you fll this feld out and you don’t have a website, just put Google,
then explain in the comments that you create different landing pages for each of your campaigns).
THE FOLLOW-UP
The easiest way to improve your chances of being accepted is to follow up after you apply.
Get in touch with them the next day to see how your application’s going.
The networks wanna see that you’re a real person. (They get a lot of shady applications.)
They want to see that you have a plan, and that you’re taking affliate marketing seriously.
They’ll like that you’re already working with other affliate networks. The frst network is the hardest one
to get in. Once you’re accepted in one, you can leverage it to get into other networks.
What happens if you get rejected?
Apply for another one. Each network has different standards / criteria. Just because you got rejected
from one doesn’t mean you’ll get rejected from another.
If you really want to work with the network that rejected you, then apply again in a few months after
you gain more experience.
Warning: It’s signifcantly harder for people from developing countries to get into networks (Eastern
Europe, parts of Africa, and Southeast Asia in particular). From what an owner told me, there’s more
fraud affliates coming from those countries. Because of this, they have their guard up.
See if you can get a reference from an affliate friend of yours who can vouch for you. Tell your
friend to contact their affliate manager to help you get approved.
ONE FINAL WORD IS TO FOLLOW THE RULES
Let’s say you’re promoting an offer that says not to use the word “free” in your landing page.
You decide to do it anyway and hope you don’t get caught.
You have a higher ROI because you’re breaking the rules. You end up generating $20,000 over a month.
However the advertiser and affliate network discover you broke the rules and don’t pay you that $20,000.
That’s going to be a lot worse than following the rules and getting paid a lower, but certain amount.
Always think long term. Risks are necessary in this business but you have to know the limits.
Remember, a great network isn’t just a resource, it’s a business partner. You should never risk a long-term
relationship for a short-term proft.
Let’s say you’re promoting an offer that says not to use the word “free” in your landing page.
You decide to do it anyway and hope you don’t get caught.
You have a higher ROI because you’re breaking the rules. You end up generating $20,000 over a month.
However the advertiser and affliate network discover you broke the rules and don’t pay you that $20,000.
That’s going to be a lot worse than following the rules and getting paid a certain, but lower amount.
Always think long term. Risks are necessary in this business but you have to know the limits.
Remember, a great network isn’t just a resource, it’s a business partner. You should never risk a long-term
relationship for a short-term proft.
KEY TAKEAWAYS
1. You can fnd affliate offers and strategic advice by signing up through an affliate
network.
2. Affliate networks will assign you an affliate manager who can help you with your
campaigns. Their role is to improve your bottom line and help you use the network.
3. It takes some work to get accepted into an affliate network. You should show them a
plan, and follow up to increase your chances of being accepted.
FREE VS. PAID TRAFFIC
Traffc is how you get potential customers to come to your landing page.
Let me explain free vs paid traffc with an analogy.
Let’s say you own a restaurant, and you want more customers. How do you get more customers to the
restaurant?
Marketing.
Now, there are two ways of marketing to get people to the restaurant.
Free and paid.
Free methods:
• Having someone stand outside holding a sign.
• Advertise on your Facebook page you’re having a special.
• Encourage customers to leave a review on Yelp so you get good reviews and recommendations.
Paid methods:
• Buying an ad on TV.
• Hiring a billboard to promote your deals.
• Paying a food blogger to post a review of your restaurant.
Can you see the difference between the two?
Free requires a lot of work.
It’s also not technically free, but it feels free because you’re not directly paying for ad space or billboards
or anything.
Paid methods cost actual money, but they are far less repetitive work.
I hope that analogy helps you understand.
Back to affliate marketing…
As affliates we create a landing pages to help sell the offer we promote.
Your job is to get potential customers to come to the landing pages.
There are two main types of traffc: free and paid traffc.
Free Traffc
There are a ton of different methods for getting “free” traffc, but I want to expand on the biggest ones
that affliates use.
1 . C O N T E N T M A R K E T I N G
You attract people by creating awesome content. Examples are YouTube videos, Facebook Pages, and
blog articles.
You become an expert in your niche, build up a big following, and then you can make money by recommending
different products & services.
An example are all the ftness guys on YouTube.
They build an audience by creating workout videos and giving away great information. From there people
trust their recommendations.
They can promote a supplement or workout plan, people will buy it, and the ftness guy will get a commission
from everyone who purchases.
2 . SEARCH ENGINE OPTIMIZATION AKA “SEO”
SEO traffc refers to the organic results in search engines (also known as natural results).
SEO stands for search engine optimization, which refers to the process of optimizing your website so that
it will rank higher in search engines.
There are a whole bunch of tactics people use to get their sites ranked higher in the search results.
This image shows a few of them:
You can probably already tell that this isn’t easy or free
You can’t pay Google to be #1 in their search results, you have to “earn” it.
I’ll explain “earning” the #1 position in a second. But frst…
Did you know that when you’re
searching in a search engine, you’re not
searching the web?
You’re only searching their “index.” This means that you’re only searching that search engine’s database
of websites.
Of course Google has the biggest index, which is why all the other search engines just copy them.
SEO is an attractive source because it’s “free.”
What could be better for BestBuy.com to be ranking #1 for “big screen tvs?” They’re receiving millions of
visitors monthly for that keyword alone, and they’re not paying a dime for it.
Google has a complicated search algorithm which takes into account hundreds of variables to determine
which site should rank for which keywords.
For example, a huge variable in getting rankings is getting links. Google determines that if your site has
other popular, similar sites linking to it, then it’s an important site. Thus, your site will rank higher than
others with less or lesser quality links.
Knowing this, SEO guys will try to get links in a variety of ways, which can include money of course.
(Google highly frowns on this and actively monitors paid linking).
And that’s just one of the variables SEO must account for (although it’s arguably the most important
variable).
Trying to optimize for this algorithm takes time, resources, and money.
Even after perfect optimization, it can take months to years to fnally achieve rankings for your targeted
keyword.
Furthermore, Google constantly updates its algorithm, so one single update can wipe out ALL your efforts.
If you’ve ever heard of SEO guys talk about Penguin or Panda, then you know the dangers of 100% relying
on SEO traffc as your primary source.
However, if you can fgure out the SEO puzzle and get ranked on the frst page for your keyword, then
congratulations. You’ll be receiving tons of free, targeted traffc.
Here’s an example of how it looks on Google:
(The same strategy works on other search engines)
The yellow section are paid ads. You can create a Google Adwords account and pay money to advertise
there.
The green section are “natural” results. They are there because Google thinks they deserve to be there.
Paid Traffc
There are ads everywhere on the web.
You can buy the ad space to promote your affliate offer.
Every time someone clicks on your ad, you pay money.
The 3 main ways you pay:
1. Cost Per Click (CPC) – You only pay when someone clicks on the ad. Example: You bid $.25 CPC.
The most you’ll pay for each click is $.25
2. Cost Per Mille (CPM) – You pay for every 1000 views you get. Example: $2 CPM. If you ad is
shown 10,000 times, you pay $20.
3. Flat rate – You pay a set amount regardless of clicks / views. Example: I’ll buy Ad Block B for one
week for $500.
I know this sounds scary, but with paid traffc you have complete control over everything.
1. You can set the budget. If you can only afford $10 for the day, then it’ll only spend $10.
2. You can set the bids.
3. You can pause the campaign anytime. For example, if you wanted to spend $100 today on this
campaign BUT after losing $50 you’re not that confdent, you can pause it for now.
Why I Prefer Paid Over Free Traffc
You’re probably thinking…free traffc sounds way better! I thought the same thing when I frst started.
Guys, nothing’s really free.
If you’re doing YouTube then it’s going to take a lot of time to build your following. I’m talking years.
If you’re going the SEO route then good luck. No, it’s not free. You have to spend money on software, and
building links.
Yes there are exceptions to the rule, but most of the time “free” takes a long, long time to pay off, if it
ever does.
You have to build content, grow your site, reach out to people and network, and a ton more.
Here’s why I prefer paid traffc:
1. Instant Results. You could launch a campaign today, and see if it’s proftable within hours.
Content marketing? It can take years to build a following from blogging or YouTube.
SEO? It can take 6 months before you see the fruits of your labor.
2. You’re not depending on one company. I had a friend focus on SEO for years. He woke up one
day and all his sites were destroyed by the latest Google update (Panda).
He couldn’t adapt.
What if my top 3 traffc sources died? I still have 100+ more I can proft from. That makes me sleep easier
at night.
3. You can make a lot more money faster from paid traffc.
The top guys in affliate marketing can make 5-fgures proft in a single day (even 6-fgures).
Let’s just say I’ve seen a LOT of guys switch from SEO to paid traffc, and rarely rarely see the other way
around.
In my frst year I did far bigger numbers than I ever thought was possible
Do you have the “play to win” mentality?
“If I’m going to put in this much work into learning something, I might as well shoot for the stars.”
This course only focuses on paid traffc because that’s what I specialize in, and that’s what’s worked for
me and all the affliates I’ve taught.
If you want to learn about SEO and other free traffc sources, I recommend checking out NeilPatel.com
He knows his stuff.
Key Takeaways
1. Traffc is how you get people to come to your website
2. There are types of traffc: free and paid.
3. No traffc source is “free.” Content marketing takes time.
4. I recommend you focus on paid traffc sources because they’re more scalable.
5.
PAID TRAFFIC SOURCES
Hopefully in the last chapter I’ve convinced you that paid traffc is way better than “free” traffc sources.
Now let’s dive deeper into paid traffc sources.
There are hundreds, and hundreds of different traffc sources you can buy from. I know it can be
overwhelming, but this is a good thing.
One of the biggest issues in business is what I call “concentration of risks.” It means if your main traffc
source isn’t working for you, then you have other options.
What sets the traffc sources apart?
1 . THE TYPE OF AUDIENCE
What kind of audience does ESPN have? Probably men that are into sports. Do you think advertising
women shoes would be effective? Nah.
Understand the kind of audience your traffc source has.
Ngo Tip: You can ask your traffc source for a report on which countries they have the most volume in.
Sometimes they can even give you more detailed information such as age, gender, and other demographic
information.
If you have a great offer to promote to Singapore, wouldn’t it make sense to only work with traffc sources
with signifcant Singaporean traffc?
2 . THE TARGETING OPTIONS
Targeting is your ability to promote your ads to a select portion of the audience. The more targeting
options the traffc source has, the better.
Some examples of targeting options
• Age
• Gender
• The state they’re in
• Their favorite television shows
• The time of the day they’re viewing your ad.
• What device the person (Mobile or Desktop, iPhone vs. Android)
• The website they’re visiting (also known as placement or SiteID)
Targeting lets you promote to the most proftable segments.
Imagine if you had a pet walking business.
You spend $100 for 1000 fyers. You want to put the fyers in the places where your audience are most
likely to be.
Putting them around Groceries stores and Walmart MAY work, but they can be even more targeted.
You can put them around pet stores, dog parks, and veterinarians.
That’s what a big part of running campaigns is: You need to fgure out WHO wants your offer, and then
TARGET them.
That’s why Google and Facebook are considered the top traffc sources. It’s not just because of the amount
of VOLUME they have but also because of their TARGETING ability.
3 . THE COSTS
Each traffc source also has different ways to pay (different bidding models).
One site might be overpriced due to the competition. Another one might be a “hidden gem” and have plenty
of high converting sites.
4 . RULES AND REGULATIONS
This is huge.
Some traffc sources are more strict than others. That means you’re limited to what you can promote.
5 . THE AMOUNT OF TRAFFIC AVAILABLE
Not every traffc source is capable of generating 5-fgures a day. I always tell people to go big.
Hint: If you’re a newbie, don’t worry about hitting the big numbers. Big paydays will come later. Focus
on making your frst $100 a day.
6 . THE COMPETITION
There are some traffc sources out there that are amazing, and not too competitive. If there is a ton of
supply and not much buyers, then it can be underpriced.
7 . THE QUALITY OF THE TRAFFIC SOURCE
“The Leads are weak? No, you’re weak!”
I’m gonna tell you straight up, some traffc sources suck.
Maybe there’s a lot of FRAUD traffc.
• You think that click you paid $.50 for was a real human who can convert, but it was actually a
bot from a publisher.
• You THINK that click was an iPhone user in Singapore. But in actuality it was an Android user
from Malaysia. Great traffc sources have the funds / people to re-invest in better technology so
this doesn’t happen as often.
The Different Types of Paid Traffc Sources
There are hundreds if not thousands of traffc sources out there. The easiest way to understand the
difference is to put them into different CATEGORIES.
Social Traffc
Social traffc sources refer to targeting users based on demographics, interests, or a number of other
similar targeting options.
Social ad platforms qualify users based on advertiser targeted options like age, interest, geo, etc. If the
user meets the advertiser’s requirements, then the ad will be shown.
Social traffc allow creative advertisers to tailor ads around a specifc user base.
Social Traffc Sources:
1. Facebook
2. PlentyofFish
3. Pinterest
Although there are tons of social networks available to buy traffc, we’re going to focus on the biggest
one: Facebook.
With a huge selection of targeting options and its nearly unlimited supply of traffc, Facebook is one of
the most lucrative traffc sources for affliates.
Main Testing Variables on Facebook:
1. Age Brackets
2. Interest Keywords
3. Bidding Type
Search Traffc
Search traffc simply describes traffc that comes from search engines.
For the sake of keeping things simple, we’re going to only discuss Google, the biggest search engine (and
traffc source) in the world.
With Google being the #1 search engine in the world, it is the most visited website globally.
Google is a powerful, attractive traffc source because it allows keyword targeting (the search queries
that are typed in the search box). You’re able to provide ads specifcally for what users are searching for.
For example, if you go into Google and type “big screen tvs,” you’re going to be immediately shown search
results and search ads relevant to this query.
Notice that there are two types of results being shown:
1. Organic Results
2. Paid Results
Google’s paid search platform is known as Adwords.
Advertisers are able to pay their way to being listed at the top for targeted keywords.
Your Cost Per Click is determined by which keyword you’re bidding on and the relevancy of your ad and
website to that keyword.
Google’s ad platform is user-friendly and has a host of tools and settings to help you create the most
relevant, powerful, and cost-effcient campaign in minutes.
1 . PAID SEARCH TRAFFIC SOURCES:
1. Google Adwords
2. Bing (Microsoft)
2 . MAIN TESTING VARIABLES ON SEARCH
1. Keywords
2. Ads
Mobile Traffc (Advertising on Cell Phones)
When affliates refer to mobile as a traffc source, it means advertising on cellphones.
Mobile is the fastest growing traffc source. What I love about mobile is we’re able to advertise in countries
we weren’t able to before.
5 years ago I couldn’t imagine advertising in Indonesia, Iran, and Colombia! Now these countries love cell
phones and we’re able to monetize them.
Remember that plenty of traffc sources like Facebook and Google have desktop and mobile traffc.
Hint: Always set separate campaigns for desktop and mobile. You don’t want to mix the traffc together
because it performs differently.
Within mobile, the most popular
forms of advertising are:
1 . DISPLAY / BANNER
2 . POP-UNDERS
Redirect – When the visitor lands on a URL, they’ll automatically redirect to your landing page.
3 . PUSH NOTIFICATIONS
The biggest challenge in mobile is the optimization process. Improving a campaign is hard enough, now
you gotta add in:
• Carriers
• Operating System
• Handsets
• and more.
Ensuring things like your website or ad being displayed properly on all cellphones or how fast it’s loading
can be a headache to optimize for many affliates.
But the potential for mobile is huge, and its reach spans all over the world. Mobile as a traffc source
allows advertising in untapped markets globally, allowing for cheap advertising spend with high ROIs.
(There are many countries where access to a cellphone is far easier than to a computer).
With its growing popularity, there are tons of traffc sources specializing in only mobile traffc. In fact,
there are traffc sources that specialize in only certain types of mobile advertising like “mobile pops” or
“mobile display.”
Here’s a list of mobile traffc sources if you’re interested:
https://drive.google.com/open?id=0Bz85t32qNT30OFBZbk1DWG5xbkE
DOWNLOAD The List of Mobile Traffc Sources Here
The increasing popularity, the low barrier to entry, the number of countries available to target, make
mobile an extremely attractive traffc source.
Because of its variety of geos and variables to test, affliates can test an endless supply of unique campaigns
and angles, thus making it a great place to start for newbies.
1 . MAIN TESTING VARIABLES ON MOBILE:
1. Carriers
2. Operating System
3. Site ID’s
2 . MOBILE TRAFFIC SOURCES:
1. PopAds
2. wwwPromoter
Native Ad Traffc
You’ve seen these “Recommended Content” or “Promoted Stories” at the bottom or on the side of articles
and news sites.
Native ads allow for a natural, native blend into articles. The audience have become blind to banner ads
in general. Native is a way to for us to “sneak” in ads to people.
Native advertising has been around a long time but has had a huge popularity surge the past two years.
The key to native is acquiring cheap CPCs and competing for available traffc inventory (site placements).
Many native affliates are building relationships and securing the proftable placements.
Popular native traffc sources include:
1. MGID (25% discount for Ngo readers)
2. Taboola
3. Outbrain
4. Content.ad
However, be warned, native traffc sources are becoming increasingly strict about promotional methods
and offer types (although not as strict as Facebook and Google).
Native Ad Testing Variables
1. Site Placements
2. High CTR Ads
Adult Traffc
This means to promote offers on the adult porn sites.
It’s estimated that 30% of all internet traffc is adult-related so I wouldn’t dismiss it just yet.
A major beneft to promoting on Adult is that they’re not as strict on what kind of offers you promote
(who are they to judge :-))
Major Key: Think of them like they’re a traffc source with a heavily male demographic. Everyone assumes
you can only promote dating offers.
But think…What else would a male probably be interested in?
The major adult traffc sources include:
1. TraffcJunky
2. Exoclick
Adult traffc is attractive for affliates because:
1. HUGE volume of traffc
2. Lots of freedom in offer promotion advertising methods
The downsides include:
1. Extremely competitive nature has made the top site placements overly saturated with the same
offers
2. Many big players make it diffcult for newbies to enter the market
3. Sending quality leads to some offers
PPV Traffc
PPV (pay-per-view), also known as CPV (cost-per-view) is toolbar traffc.
PPV traffc networks install toolbars on people’s computers (with their consent) in exchange for the
network to advertise pop-ups on their computers.
(Users are incentivized to install these toolbars so they can play games, win prizes, get free wallpapers,
get access to weather, or other novelty items)
PPV primarily works on URL and keyword targeting.
Advertisers can choose to bid on URL targets and/or keyword targets.
Here’s an example of URL targeting:
John visits www.geico.com.
If the advertiser bid on “www.geico.com,” then when he visits www.geico.com, it triggers a pop-up (usually
an 800×600 ad) from the traffc source.
The pop-up could be an ad promoting a competitor car insurance policy.
The PPV network is receiving all of the advertising revenue.
An example of keyword targeting would be:
John goes to Google.com and types in “geico.”
If the advertiser bid on the keyword “geico,” then John will be shown a pop-up.
Keyword targeting in PPV means your ad will display when users type in the keyword in the search bar.
The interesting thing to note is that Geico doesn’t receive any of the ad revenue, only the PPV network does.
This means that you can advertise on sites like ESPN.com (normally very expensive), for just a fraction
of that cost.
The two most popular PPV networks are:
1. Propel Media (formerly known as TraffcVance)
2. 50onRed
There’s not much difference between the two. The minimum deposit for frst time advertisers on both
networks is $1000.
The benefts of PPV include:
1. Landing pages are generally very simple on PPV.
2. PPV networks ad guidelines are much more lax than most other traffc sources (meaning you can
promote a variety of offers very aggressively).
3. Targeting is much cheaper than traditional traffc sources. (You can bid on URL targets for a
fraction of a penny).
The downsides include:
1. There are not many PPV traffc sources.
2. Those traffc sources require a high minimum deposit ($1000)
3. Competition and saturation has made margins very slim
4. Traffc quality tends to be doodoo.
Key Takeaways
1. There are major difference among traffc sources including costs, what they allow,
targeting options and the type of demographic they have
2. It’s easier to understand traffc sources by putting them into different categories.
Next Actions:
I have given you all the forms of traffc sources available to affliates.
I usually recommend newbies start off with Mobile, Native, Facebook traffc (promoting clean stuff).
Stop having “analysis paralysis.” There is no best for newbies. Pick one and go.
Your assignment is as follows:
1. Pick one traffc source type to start with. Example: Mobile
2. Find a specifc network within that type of traffc to start with. If you’re starting with Mobile,
you can start with PopAds for instance.
3. Deposit money into the traffc source. Start with the bare minimum.
4. Talk to your affliate manager for recommendations on offers / verticals to run for that type of
traffc source.
F I N D I N G T H E R I G H T O F F E R S F O R
YOUR CAMPAIGNS
The million dollar question, “What do I promote?”
Lets defne some terms:
The vertical is the type of product you’re promoting
The offer is the specifc product you’re promoting.
An example of a vertical is dating.
An example of offers in the dating vertical would be eHarmony.com, Match.com, and Be2.com.
Here’s an example of the structure:
(Btw guys the affliate networks in this diagram are no longer around, it’s just a joke for some of the older
affliates 🙂
1. Start with the vertical
2. Then you decide which country you want to target (Because some offers are only in certain
countries)
3. Then decide which offers to test
4. Then which affliate networks to run with
Here’s another example of verticals and offers:
The vertical is mobile gaming.
An offer in the mobile gaming vertical would be Candy Crush and World of Tanks.
The Biggest Verticals in Affliate Marketing Include:
• Dating / Adult Dating
• e-Commerce
• Health / beauty
• Gaming
• Vouchers and sweepstakes
• Gambling / Casinos
• Education
• and much more.
Don’t worry about fnding the “best” vertical. Pick something that’s good enough and keep it moving. There’s
no “best.’
Any given vertical I listed above is capable of generating $10,000+ a day.
How Offers Monetize
There are mainly two types of offers.
1. Cost per Sale
2. Cost per Action (Lead Generation)
Cost Per Sale (CPS)
CPS offers pay a commission to the affliate only when a successful sale has been made.
Example of a CPS Offer
Let’s say Amazon’s affliate program offers 10% commission on all products sold.
If an affliate promotes a book from Amazon worth $50, he’ll receive a $5 commission for each book he
sells.
Affliates that primarily specialize in CPS offers are often promoting recognizable brand names like Amazon,
eBay, Walmart, Best Buy, Priceline.com, Zappos, etc.
Cost Per Action (CPA)
CPA offers pay commission to affliates when a desired action has taken place (thus cost-per-action).
I recommend you go for CPA campaigns as an affliate marketer.
Why?
They’re easier to convert.
It’s much easier to get someone to take an action (like entering their phone number or email), than pull
out their credit card and buy something.
Here’s an example of an insurance offer to explain why:
A car insurance company is looking for leads.
Their offer is $10 for every email address referred. (Commonly referred to as “email submits”). The
insurance company will then try to sell that person insurance.
But if you referred someone and they actually purchased insurance from the company, they would pay
you out a LOT more. But it’d be far more diffcult for a newbie to convince someone to pay for a year’s
worth of insurance, rather than just enter their email address.
See what I mean about how CPA offers are easier to convert?
The more information a company receives, the more they’re willing to pay.
• An offer that collects an email only might pay $1.
• An offer that collects email, phone number, address, and more might pay $5.
Another example of a CPA offer is mobile app installs. The company may be willing to pay $0.50 for
every app that’s installed.
These are just a few examples of CPA offers. Other examples include:
• Applying for a credit card online
• Signing up for a free profle on a dating website
• Paying shipping and handle for a free trial offer (think creams/supplements)
• Calling a phone number to inquire about legal consultation (pay-per-call)
Because CPA offers can be creative in the number of ways to get paid, there are tons of verticals and
niches within the CPA niche.
The Traffc Source and Vertical Have to Match
Would a CNN reader be interested in audio books? Probably.
NOT all verticals will work on any traffc source.
They have to be compatible!
Here are some examples.
1. Anti-virus software is a popular vertical to promote on mobile. However some traffc sources do
not allow anti-virus offers. This doesn’t match due to the traffc source rules.
2. The advertiser may not like the traffc source. A lot of mainstream dating sites don’t want their
ads on adult sites due to branding reasons.
3. Promoting anti-aging wrinkle cream wouldn’t work on adult oriented traffc sources. Why?
Only women are interested in those offers, but adult sites are 80% men. This is a demographic
mismatch.
4. An email submit may not work on some native ad traffc sources. The click prices are too
expensive, and email submit campaigns don’t pay high enough.
The best way to see what works on different traffc source is to do a bit of competitive research aka spying.
We’ll get to spy tools later in the guide, but if you’re desperate to start spying, Adplexity is my recommendation.
Picking Your First Vertical as a Newbie
Here’s my #1 tip:
Pick a traffc source frst, and then pick a vertical
that works well for that traffc source.
You wanna focus on Facebook? Gaming or lead gen offers do well.
You want to focus on mobile? App installs, and vouchers do well.
Traffc source frst, and then vertical.
I recommend picking offers that are easy to convert (low payout).
Here’s what I mean:
Let’s say you have a $500 budget for a campaign. And you’re able to break even.
• If you run an offer that pays out $100 – that’s 5 conversions
• If you run an offer that pays $1 – that’s 500 conversions
You broke even on each one. But in the second scenario, you have so much more data. You can do more
split-tests which lets you learn affliate marketing.
My go to verticals for newbies are games or mobile app installs.
They’re easy to convert, and you won’t need a landing page for most of them.
Further reading: Mobile traffc sources and offers.
Choosing Your First Offers
Here are some rules I have for testing offers:
1. Always start off with multiple offers to split-test
Think of your business like a shop. You’d test out multiple products, and only keep the ones in stock that
sell really well.
This is why you should test multiple offers. If you only ever test one product, you might be trying to sell
a losing product and you’ll never know it.
2. Always do some research before you run offers.
Is the offer on multiple networks? Are other affliates running it? Is it hard to convert (high payout), or
easy (low payout)? Can you fnd it in spy tools?
Key Takeaways
1. A vertical is the type of product you’re promoting. The offer is the specifc product
you’re promoting.
2. Not all offers are allowed on all traffc sources. Pick a traffc source frst, and then see
what’s allowed.
3. Offers are generally cost per sale and cost per action. I recommend you start with cost
per action because they’re easier to convert.
Homework
• Ask your affliate manager what they recommend
• Do some competitive research to see what other people are running
• Choose an offer that’s easy to convert (low payout offers)
• Make a decision on what traffc source / offer to promote. Didn’t we talk about taking action?
ADS & COPYWRITING
Ads are the gateway to your campaign.
If no one clicks on your ads, then your landing pages, offers, and the rest of your funnel don’t matter.
You’re not entering a competition for the cutest or most creative ad – This isn’t the Superbowl!
Your goal is to proft.
You know what’s the biggest downside of advertising on TV or magazines?
Large companies will spend millions of dollars and have no idea how much money they made or lost with it.
They can’t track it. If they spent $5,000,000 on a commercial, they can’t measure if they got a return on
their investment.
With the internet, we’re able to track exactly how effective our campaigns are. Spend $1000, and you’ll see:
• Which ads made or lost money
• How many times people clicked the ad (clicks)
• How many times the ads were shown (impressions)
Here’s an example of how some stats look using affliate marketing tracking software:
Green = making money.
We are direct response marketers. We advertise with the intent of the customer taking a specifc action.
In affliate marketing we’re trying to get the visitor to click on our ad, read our landing page, and sign up
for the offer we’re promoting.
What makes an ad great depends strictly on how many people you got to take the desired action.
Your ads have three goals:
1 . IT NEEDS TO GET ATTENTION.
Which one of these ads grabs your attention more? Which one is more likely to get clicks?
Straight away people are thinking “Wtf is that yellow stuff?”. It pulls them in. Then the copy explains the
image. It’s someone from a specifc location (Eastbourne), that has “botox in a bottle”. It’s engaging.
The other ad is plain and kinda boring (but you never truly know which one will convert better until you
test them).
If no one clicks your ads, then you don’t have the chance to sell to them.
2 . IT HAS TO BE RELEVANT.
If you want to get better at golf, which ad makes you want to click on it more?
The point of the ad is to get people to click, but you don’t want EVERYONE clicking on your ads. (Because
each click costs money)
Another example…
What happens if you have an ad about the Kardashian’s latest gossip, and you send anyone that clicks to
an offer for car insurance?
You’ll get a high click-through rate and plenty of attention. But the car insurance offer is not relevant.
People will quickly leave your page and you just lost your money.
3 . IT HELPS SELL / CONVERT THE OFFER.
Which ad prepares you to pull out your card?
The one that tells you to “Try This”, and has an image of an action step right?
It also looks weird and gets attention (who puts duct tape on their feet?)
And it’s relevant (if you have cracked feet, you’ll be looking for a solution)
Types of Ads and Examples
Traffc sources specialize in different style of ads. Some traffc sources may offer multiple styles of ads.
I’m going to cover some of the most popular types of ads and show you some
1 . TEXT ADS
The speciality of Google/Bing ads.
How good your ads perform depend on your copywriting ability.
Examples:

2 . IMAGE ADS
These are the banners you see everywhere.
Image ads some in all shapes and sizes.
The most popular sizes on desktop are:
• 720 x 90 (Leaderboards)
• 300 x 250 (Medium Rectangles)
• 120 x 600 (Skyscrapers)
Focus on the most popular banner size to test the campaign. Add in other banner sizes when you want
to scale.
Protip: Some traffc sources allow animated banners. Always use animated over static images if you can
because it catches the user’s attention more.
3 . HYBRID ADS
These ads have images and text. You wanna focus on optimizing both the images and the headline.
Social and native ads feature both.
Think Facebook newsfeed ads, or the native ads at the bottom of news websites.
Further reading on native ads: Affliate Marketer’s Guide to Native Ads
4 . POP UNDER ADS
This is when you use landing pages as ads.
John (the customer) is visiting a website. Your landing page is in another browser and pops “under” his
current website. He isn’t aware of this.
It’s when he closes his main window that he sees the landing page.
The two major types of traffc sources would be Pay Per View on Desktop, and pop unders on mobile.
Here’s an example of two different mobile popunder landing pages on mobile:
Further reading on popunders: Affliate Marketer’s Guide to Pop Traffc
Ad Metrics and Formulas
You only care about two things when it comes to your ads: the click-through rate and the conversion rate.
1 . AD METRIC #1: CLICK-THROUGH RATE AKA CTR
If your ad is shown 10,000 times ( aka 10,000 impressions) and 200 people click on it, your click-through
rate is 200 / 10,000 = 2.0%
It’s in your best interest to increase the click-through rate of your ads.
The traffc source will reward you with lower cost per click.
Why?
Think about it. Some of these traffc networks only make money when someone clicks on your ad.
If you bid $5 per click but no one clicks on your ad, then the network doesn’t make any money.
Rewarding you with a lower CPC is their way of motivating you to shoot for higher CTR’s.
Lower cost per click means your campaigns can become more proftable.
2 . AD METRIC #2: CONVERSION RATE
Ads can affect the entire conversion rate of your fow.
There’s an art to balancing the CTR vs conversion rate. If you say the word FREE you might get a higher
click-through rate.
But you could LOSE money because people won’t convert when they fnd out it isn’t free.
(Advanced tip: You could lose more money if your payout drops because the quality of your leads are low)
Copywriting for Affliate Marketing
Oh man I LOVE copywriting! It’s one of my favorite parts of affliate marketing.
Copywriting is the ability to write in order to persuade people to take action.
It’s easier for me to demonstrate with examples.
Which ad do you think will perform better?
1. Lose 10lbs in Two Weeks
2. How I Lost 11.2lbs in 16 days
The second one will perform better because it’s more specifc. It looks as if someone did a scientifc
experiment.
Which paragraph do you think would perform better?
3. “Your phone may have a virus. Download now to see”
4. “Warning: Your phone may contain a virus. Everyday there are at least 589 new viruses targeting
Android phones. These viruses have the ability to steal your passwords, private photos, credit
card information, and even call your phone to malfunction.”
The second one!
Here’s why:
1. I got specifc with the numbers. There are 589 viruses. If I said “500 viruses”, it sounds too
vague.
2. I talk about the pain points if they don’t download the app. Nobody wants their credit cards,
photos, details etc to be stolen.
Here Are My 3 Biggest Copywriting Tips
1 . PEOPLE BUY BASED OFF BENEFITS, NOT FEATURES.
Tell people exactly what’s in it for them.
People don’t care that a bed has 26 different coils. How does that help them? Our coil technology means
you’ll get a great night’s rest no matter what position you sleep in.
5,000 people join our dating website everyday. How does that help them? Thousands of people in the
Miami area join our site everyday, that means you’ll never run out of people to meet.
2 . USE THE LIFE FORCE 8 FROM CASHVERTISING
This guy’s got the Life Force 8 nailed
There are certain things almost everyone wants in life. If you can target one or more of these, you are
targeting a true human need.
• Survival, enjoyment of life, life extension.
• Enjoyment of food and beverages.
• Freedom from fear, pain and danger.
• Sexual companionship.
• Comfortable living conditions.
• To be superior, winning, keeping up with the Joneses.
• Care and protection of loved ones.
• Social approval.
Ideally use more than one.
3 . KEEP A SWIPE FILE
It can be hard to get creative with ads sometimes. Whenever I come across an awesome ad, I save it into
my Evernote.
If I need inspiration on creating ads / headlines, I’ll go through all my fles in my swipe fle.
My Top 4 Headline Formulas
I had no idea how to write ads when I frst started.
My understanding of copywriting was basic, and I was pretty much copying my competitors’ writing.
This didn’t work out well because I created duplicate headlines, which were competing against the existing
headlines (sorry, guys).
I was at Barnes & Noble one day browsing through the magazine section. I fgured I would look at magazines
for inspiration since they use professional copywriters.
I had a big “A-ha” moment when I realized most of the headlines were similar to each other.
Although the magazines covered vastly different topics, ranging from cars to women’s issues and fashion,
I noticed I could break their headlines down into formulas and create headline templates.
I asked myself, “Could I apply some of these formulas to affliate marketing?”
I had to adapt the headlines to match my goals and to accommodate a limited number of characters, but
fnally I was able to get higher click-through rates on my ads. Better ads meant lower click costs and
more proftable campaigns.
Here’s a look inside of several proven formulas I’ve used and the psychology behind them.
1 . A BIG PROMISE WITHOUT THE PAIN
Everyone wants the benefts without paying for them. In other words, we all want gain without pain.
What’s the pain of losing weight? People HATE going to the gym or dieting. Everyone knows what the
solution is, but implementing it is a different story.
Promise your readers they can achieve their goals and tell them it doesn’t involve their biggest pain or fear.
The Formula: How to [desired goal] without [common, painful method]
Examples:
1. How to Lose Belly Fat Without Dieting or Going to the Gym
2. How to Make $438.99 a Day without Selling
3. How to Look 7 Years Younger without Botox
2 . THE COMPARISON HEADLINE
People make judgements based on something they are familiar with. This is called the anchor effect in
psychology.
The Formula: [Your Offer] is Better than [Known Product]
Examples:
1. This Game is Better than Angry Birds
2. Our Acne Cream Works 250% Better than Proactive
3. eHarmony Is for Old Guys. Our Website Works!
In this scenario, we’re claiming the product we’re advertising is better than the product your audience is
familiar with.
Apple said they are better than Windows. The cheap cereal brands claim to taste the same as the name
brand. People are always trying to improve what they’re already using.
3 . PROMISE INSTANT GRATIFICATION
We lack patience. That’s why we always crave instant gratifcation.
Domino’s promises your pizza to be delivered in 30 minutes or less. Progressive promises you a car
insurance quote in 15 minutes or less.
The Formula: [Get Desired Result] in a [Time Frame]
Examples:
1. Get Your Credit Report in 2 Minutes or Less.
2. Single? We’ll Find You a Date by This Weekend.
3. Repair Your Android Battery in 60 Seconds.
4 . REBEL AGAINST THE EXPERTS
I saw a commercial a few years ago for a drain cleaner product. The company’s slogan was “Plumbers
Hate Us.”
Plumbers are the experts, and they hate this product because it’s so good that it’s taking business away
from them.
What if you implied your product was so good, the experts in that feld didn’t want others to know about it?
The Formula: The Secret the [Experts] Don’t Want You to Know
Examples:
1. The SEO Tool Matt Cutts Doesn’t Want You to Know
2. The Weight Loss Trick That Personal Trainers Are HIDING
3. Dentists Hate Her. Mom Discovers Teeth Whitening Trick
Extra reading on copywriting:
• Copywriting for Affliate Marketing 101
• How to write super proftable headlines
• Steal my top 4 personal headline formulas
How to Make Ads
Sooner or later you’re going to have to design some banner ads. Don’t freak out! I got you!
“But I’m not a designer….I don’t know how to make banners”
Ironically that’s a good thing!
Thousands and thousands of tests have shown me that professional looking banners perform worse!
Here’s a simple template for a 300×250 ad.
Here’s me turning the template into an ad for a battery saving app.
1. You don’t need a designer. All of our ads are made in-house by my media buyers who have zero
design skills. (And zero is being generous).
2. You don’t need to be too creative. Your job isn’t to be “clever”. Your job is to get them to take
action.
5 . COMPONENTS OF A TYPICAL BANNER AD
1. Headline
2. Image
3. Border
4. Benefts
5. Call to Action Button
Here’s an article with some Photoshop tricks to boost your CTR.
Spy Tools
If you can see what other affliates are doing, you can steal what’s already working.
Then if you can improve on that, you’re breaking new ground.
I talk about spy tools in the Resources section, but my go-to tool is Adplexity.
If you value your time and love to use hacks in life, this is a huge win to help you learn making money
right now.
Key Takeaways
4. The goal of an ad is to make money.
5. The most important metrics to keep track of are the CTR, CPC, and the proft of each ad.
6. There are different ad styles depending on the traffc source.
7. Always be testing to improve your ad.
Homework
1 . DO SOME SPYING AND PAY ATTENTION TO THE ADS YOU SEE.
Here are some sites you can manually spy on
• Businessinsider.com (Features native ads)
• Facebook.com (Check out newsfeed ads)
Keep a note of every site you see that runs ads in a fle somewhere so you can go back in the future to
spy. Spy tools scrape a lot of data, but they don’t get everything. Plus it’s good to see campaigns “live in
the feld” because it shows you people are running it right now..
If you wanna spy on mobile ads and don’t want to use Adplexity I suggest grabbing a cheap Android
phone. Download different “free” apps and you’ll see a ton of affliate ads.
2. Build a swipe fle
Take a few ads and save the images so that you can get your creative juices fowing. You can use Evernote
to save cool images you fnd.
3. Create an ad in the following ad formats:
1. podle720×90
2. 300×250
3. 120×600
It’s important not to overthink this the process. Remember, “ugly” works. My best performing ads were
always ugly.
Don’t over think and just take action.
Further reading:
Order the book Cashvertising by Drew Eric Whitman.
This is the #1 book I recommend affliate marketers buy, and I required all my employees know it like
the back of their hand.

AFFILIATE MARKETING ANGLES
How does BMW market their cars?
Their entire marketing is centered on how Bimmers are designed for a great driving experience. It doesn’t
focus on the luxury, safety, or value; it markets itself as “The Ultimate Driving Machine.”
We call this the angle. It’s how companies approach marketing on a creative level.
• BMW’s Angle is a great DRIVING experience.
• Mercedes Angle is luxury.
• Volvo’s Angle is safety.
• Honda’s Angle is reliability.
By focusing on different marketing angles, all the cars are not in direct competition with each other. They
appear to different marketers.
2 . HOW YOU CAN USE ANGLES IN AFFILIATE MARKETING
Marketing angles are one of the most important aspects of a campaign, but most guys don’t understand
or know how to implement them properly.
When affliates think about ads, they think about:
• Image
• Headline
• Ad description
• Call to action
Angles are how you approach a campaign on a higher level.
A newbie affliate might skip the angle process and just gather 20+ images and hope that one of them
sticks. But if you test angles frst, it gives you greater insight into why that image works, and gives you
a way to replicate the success.
It’s easy to get caught up with clicks, optimization, etc. But remember at the end of the day, this is affliate
marketing.
Remember that the core of each campaign is marketing.
An Example
Let’s explore the female dating niche.
Promoting to guys is simple.
Men are visual creatures, so it’s a cat and mouse game of sneaking in images showing skin.
Women on the other hand are much more emotional so the angle plays a bigger part.
3 . HERE’S AN EXAMPLE OF HOW WE USE ANGLES AS AFFILIATES…
What kind of men would women fnd attractive?
Results of a quick brainstorm:
• Men with beards
• Men with tattoos
• Men with glasses
• Shirtless men with abs
• Men next to fancy cars
All of these seem reasonable, but which one’s the best?
Remember the higher the click-through rate on our images, the less we pay.
Launching a campaign with 1 image of each wouldn’t work because there’s not enough statistical signifcance.
Maybe the men next to fancy cars is the best angle, but you chose a horrible image to represent the angle.
One way to test angles is to test them all represented by 5 different images. If you test 25 ads, then you
can take the average CTR of each angle.
Here’s some hypothetical data:
• Men with fancy cars: Average CTR = 1.2%
• Men with beards: Average CTR = 0.8%
• Menin with tattoos: Average CTR = .64%
• Men with glasses: Average CTR = 1.0%
• Shirtless men with abs: Average CTR = 0.9%
We can conclude that guys with fancy cars are the best angle because they have the highest click-through
rate.
One exception I would make is if there was an outlier image in another group.
If there was an image in the shirtless men category that did a crazy CTR such as 1.5%, I would keep the
angle in rotation as well.
Remember there are no rules in affliate marketing, these are just hints for you to discover your own
methods.
What do we do now that we have a winning angle?
Expanding the Angle
So women like men with money.
YOU HEARD IT HERE FIRST!
How can we make money with this revelation?
• Let the angle affect the landing page. Test out a picture of a woman next to a fancy car on the
landing page. Test out the headlines and make it refect the angle.
• Test a more targeted offer. Instead of eHarmony, maybe an offer that’s more oriented towards
meeting wealthy men?
• Hammer the ads. Now that we know women like pictures of men next to fancy cars, test out 20
more images.
• Test out more angles. We only tested out 5 angles, there are much more. Think of it like a
tournament. The current winner is “men next to fancy cars”, but is that angle better than “men
with puppies”? Test and see!
One key point I want to bring up is the concept of synergy. The components of your campaign become
more powerful if they match and strengthen each other.
The components of your campaign should come together like Voltron, not Frankenstein.
How Do You Come Up With Angles?
I don’t have a process for coming up with angles because I can just sit down and churn them out.
But that doesn’t really help you now does it?
Here are a few tips to help you brainstorm unique angles.
4 . P U T Y O U R S E L F I N T H E I R P O S I T I O N
Use your imagination and pretend you’re a 40 year old woman. What kind of men would they desire? It’s
cool, no one thinks you’re fruity.
I guess for female dating it’s not as easy. But If I were to come up with angles for the battery app niche
it would be super easy since my phone dies all the time.
I just saw this image that shows if you’re on certain carriers your battery life goes down. Things like this
are all potential angles.
GO WHERE THEY ARE
Research and try to understand the mindset of your target audience.
Years ago I was in the “exercise / weight loss niche.” My offce use to be across from Lenox Mall in Atlanta
so I had my employee go to the mall and offer overweight ladies $20 for a 30 minute interview. I would
get countless $$$ angles because I got ideas straight from the source.
Go to forums where they hang out at. Listen to the audience and understand what they want.
5 . LOOK AT BIGGER COMPANIES FOR INSPIRATION
Maybe women like men who can cook?
For the female dating example, most of the niches were from other companies. There are offers focused
on meeting wealthy men, men in uniform, muscular men, etc. These big companies have done the research
for you and you can piggyback off of it.
6 . THE LIFE FORCE 8
Is there a way you can align your angle with any of the Life Force 8?
Why would men with fancy cars be the best angle?
Because it aligns with #1, #3,#4,#5,#6,#7,#8
7 . MORE ANGLES IDEAS
I don’t want to leave you today with just one angle. Let’s brainstorm some more. I gave myself a fun
challenge by making the angles relevant to current events.
• Credit reports – Companies are getting hacked every day and it goes all over the news. Use fear
as an angle for your offer.
• Weight loss – Summer’s coming up. Tell people they can get a sexy body for summer with your
system.
• Holidays – Holidays and seasons make great angles. The few weeks before Valentine’s Day are
great for the dating niche. New Year is great for self improvement and weight loss/muscle.
• App Development Training Course – Teaching people how to make apps? Maybe you could entice
them with how to create the next Flappy Birds with dreams of making $50k a day.
8 . BECOME MORE SYSTEMATIC
Hopefully the article helped you understand what angles are and the importance of them. I have had
campaigns of mine go from breaking even to literally 300%+ ROI due to the angle changing.
If you noticed in my example, I have a system for the way I run campaigns. I don’t just run a few tests
and cross my fngers that it’s proftable.
If I’m not making money in a campaign, i can pinpoint the exact step where I’m messing up. From there I
know what I have to do to improve. It works the other way around as well. I need to know WHY a campaign
is successful so I can replicate it to future campaigns.
The best part is I can pass the system onto an employee, or I can teach it to anyone I want.
There are no “feelings” involved.
With a system I don’t let emotions cloud my judgement.
If you know how to come up with unique angles, you can make a lot of money.
Think about how many blenders have been sold on infomercials over the years.
The end result is the same (blended food), but the angle is different (vegetarian, desserts, soups, multi
uses, celebrity chef endorsements, hand held, smoothie maker etc).
A new angle can be worth millions.
This is something I go into deep at AFFcelerator live workshops because it’s so important.
Further reading on angles:
How to create crazy new angles
Marketing angles for affliates 101
Homework
1. Brainstorm 5 different angles for your offer. Later on you can research your competitors, but
right now come up with your own ideas.
LANDING PAGES
Landing pages are an important part of your affliate marketing campaigns. If my campaign isn’t proftable,
landing pages are one of the frst things that I’m going to try to improve on.
Let me explain what direct linking is frst.
Direct linking means the user clicks on your ad and is sent directly to the offer page.
1 . DIRECT LINKING EXAMPLE
There is a gaming offer called Game of War.
You see the ad online on your Facebook newsfeed, you click on it, and you land on the advertiser’s page
(the actual offer page).
Here’s what it looks like:
Direct linking means you’re linking directly to the advertiser’s / offer page. When the visitor installs the
app, you get paid a commission.
2 . DETAILED SETUP:
1. Grab link your affliate link from your affliate network dashboard (I’m using my affliate link for
an offer called WarTune).

2. Put that affliate link into your Voluum tracker.
3. Take your campaign URL from Voluum, and put it into your traffc source
Affliate network -> Tracker -> Traffc source
This works because it’s a straightforward offer (game download)
So, What’s a Landing Page?
A landing page is a one page website that you build.
The purpose of a landing page is to talk about the offer, and to convince the visitor to take action.
The page goes between the traffc source and the offer page.
Traffc Source -> Your Landing Page -> Offer page
Here’s an example of the fow:
I’ll walk you through it.
1. You design and place an ad on a traffc source and someone clicks on it.
2. They go on to a landing page that you’ve designed.
3. The user clicks on the button on your landing page and they get taken to the offer page.
If they take the appropriate action (download, install, pay etc) then you get paid.
It’s a mini-website you’ve designed to persuade them to take action.
The landing page has a button that leads to the advertiser’s offer (Call to action button).
(That’s the big red button on #2 image above.)
The button has a link that you insert. The link is from your tracking software (Voluum), which contains a
link from the affliate network.
That’s how they know how to pay you and give you credit.
In this case if they download the app, you get paid money.
Why Should You Use a Landing Page?
How much money did the inventor of this landing page make?
Because they work.
Using a landing page seems counter-intuitive right?
If someone clicks on an ad it means they’re interested in it…why would we put a landing page in their
way and increase friction?
When I was a newbie I refused to use landing pages because I was uncomfortable with them.
“Where do I build a landing page?”
“Wait a minute, I have to pay for hosting?”
“I don’t know what a good landing page looks like. “
Here’s my favorite analogy to explain why
landing pages are important.
Imagine a someone walks into a car dealership.
They’re interested, but it doesn’t mean they’re ready to buy. Most people are going to leave after a few
minutes.
But what if that customer had a car salesman help them out?
He could explain:
1. The fuel savings
2. The benefts of the cars
3. The different fnance options.
4. Give them the option of taking it home for the night.
Who wouldn’t buy a car from this guy?
The chances of them buying are much, much higher.
A good car salesman turns curiosity into sales.
A landing page is your salesman. Just because someone clicked on your ad doesn’t mean they want to sign
up for the product.
You know how there are bad car salesman and how there are amazing ones?
The same goes for landing pages.
Landing pages are powerful. I’ve had campaigns that lost money initially, and the right landing pages took
them to 5-fgure + days.
When to Direct Link and When to Use a Landing Page
I use landing pages in 90%+ of my campaigns.
There are two occasions when I prefer to direct link:
1. When I want to launch a campaign and test an offer faster.
2. If I’m doing a really simple offer like an app install, or email submit.
You should use landing pages in most of your campaigns. I know too many newbies who are scared to
use landing pages, and direct link everything because it’s easier.
What Does a Landing Page Need?
The frst thing you need is a checklist.
There are a ton of things on landing pages, and you don’t want to miss anything out.
I’ve written up a PDF checklist here that’ll be a huge help to you.
DOWNLOAD HERE
A mistake I see with many newbies is that they overthink the landing page process.
Keep it simple. You’re not going to have the perfect landing page when you frst launch.
You launch, collect data, run some tests, and slowly build a great landing page.
A good landing page traditionally has the following:
1. Headline – It catches people’s attention.
2. The Hero Shot – People are visual.
3. Body text – This is where you explain the benefts of your product and convince them to sign up
for the offer.
4. Call to Action Button – Make it crystal clear what you want people to do next.
5. Social Proof – Whenever I eat at a restaurant, I have to make sure it has good reviews on Yelp. If
other people ate there before and can vouch for it, then I feel going to this restaurant won’t be a
mistake.
There are different ways you can add social proof to your landing page.
• Testimonials
• As seen on TV
• Trust Seals
Here’s a diagram to make it easy to understand a landing page. I am showing the example of a typical
mobile landing page. Most of them are variations of this diagram.

How to Create Landing Pages
Now you’re wondering how do you create these landing pages?
Don’t overcomplicate it – Landing pages are one page websites. That’s it.
First off, I don’t recommend any landing page tools out there.
I know there are some tools out there like LeadPages / Clickfunnels, but they are not designed for affliate
marketing campaigns.
A big part of landing pages is speed. Do not use wordpress either to build the site.
What happens if someone clicks a link and it takes over 5 seconds to load? They’re going to hit the “back
button.”
A lot of these tools add too much extra code and bloat that’ll slow down your pages.
Here are a few suggestions:
#1 You Can Design it Yourself
1. Draw it out on a piece of paper.
2. Get a designer to draw it out into a .psd fle
3. Hire a programmer to turn that image, into a website (.PSD to HTML service)
You can fnd designers and programmers over at UpWork.
#2 Take existing affliate landing pages, and modify them.
You can re-use affliate landing pages for multiple verticals. Think of them as “templates.”I’d be careful with
stealing pages from other affliates. Some of them may have malicious code that steals traffc from you.
Or they might just be programmed poorly and contain a lot of useless code.I prefer looking at other
affliates landing pages just as inspiration, rather than directly taking them.
Testing Landing Pages
Having a great landing page is a major key to success.
And the key to a great landing page is to continuously split-test your pages.
It’s simple.
Take your landing page and set it as the “control.” Then test it against the same landing page where you
change one element.
Example. Two pages look the same, but they have different headlines. You see which headline performs
better.
Now test the images. And so on.
Key Takeaways
1. You can either link directly to an offer, or use a landing page
2. You create landing pages to help increase the conversion rate. Think of it like a car
salesman that helps get you sales.
3. The main components of a landing page include the headline, image, landing page copy,
call to action button, and testimonials
Homework
4. Now that you have an offer, create a landing page for it.
5. You can either learn how to code yourself, or fnd a freelancer to help you out.
6. Download and go through my landing page checklist PDF. I give away a few tips I didn’t have
room to include here.
Further reading on landing pages:
• How to improve landing page conversion rate
• Tips for building highly proftable landing pages: Part 1
• Tips for building highly proftable landing pages: Part 2
HOSTING
I mentioned in a previous section that you need a landing page. In order to setup a landing page, you
need a company that can “host” the site for you.
In the web hosting world, there are three options:
1. Shared hosting
2. VPS (Virtual Private Server)
3. Dedicated Server
(There are also CDN’s which we won’t cover in this guide)
I’m going to use a college dorm to describe the differences among the three.
Imagine a college dormitory.
A shared host is like owning a single room within the dorm.
Your room is the allotted space in the dorm. You could handle only limited traffc within your small dorm
room. And your room is one of many rooms on a single foor in a huge dormitory.
A VPS is like owning an entire foor in a dorm. You have much more space and could handle signifcantly
more traffc than a single dorm room. But you’re still only one of a few foors in a huge dorm.
A dedicated server is comparable to owning the entire dorm. You have the entire dorm to yourself to run
traffc.
Most of the $5 a month hosting options you see out there are shared hosting services. (You’re sharing
the same bandwidth and hosting with several other website owners).
It’s important to know that getting a domain and getting a web host are two different things. You’ll need
both to create a website.
You buy and register domain names with domain registrars, but you host your domains at your web host.
Setting up Your Domain Registrars
A domain registrar is a company that manages the reservation and sale of domain names.
I recommend using NameCheap to buy your domains. They do great discounts and I’ve never had a problem
with them the time I’ve used them.
Steps
1. Go to Namecheap and register a domain.
2. Create an account.
3. Choose any domain (don’t overthink this step guys, it doesn’t really matter).
4. After selecting your domain, the domain should pop up in your Dashboard.
5. Click “Manage.”
6. Remember this screen as you’ll need to come back here when you setup your hosting.
Setting Up Your Web Host
You’re going to need a web server to host your landing pages and / or tracking.
There are tons of web hosting companies out there. I personally would stick to the bigger, more reputable
ones as they’re user-friendly, have excellent customer service, and are reliable.
I recommend using a VPS. But if a VPS is outside of your budget, then the only Shared Host I recommend
is BlueHost.
Setting up BlueHost (Shared Hosting)
Bluehost is one of the most well-known and reputable hosting companies available.
Steps
1. Make sure you’ve already registered a domain with Namecheap
2. Go to Bluehost Homepage click the “Hosting” and click “Shared Hosting”
3. Scroll down to see the different options and choose the whichever option is your preference. (The
$3.95 / mo option will be just fne if you’re just starting out)
4. The next page will ask if you have a domain name or would like to purchase a domain through
them.
Enter your domain that you purchased from Namecheap in the earlier steps.
5. Complete the account creation process on the next page.
Complete the account creation process on the next page.
6. Log into your account and you’ll see your cPanel.
Click on “Domains” at the top.
a. The next screen is where you’re going to grab the Nameservers.
b. Click “Nameservers.”
c. Take note of the custom nameservers:
d. ns1.bluehost.com #
e. ns2.bluehost.com #
7. Head over to Namecheap in your Domain Manager and update your nameservers.
Select “Custom DNS”, and then put the name servers that you got from Bluehost in there.
Be sure to click the green checkmark once you’ve updated the nameservers.
8. Head over to your Bluehost homepage and click on “Domains.”
Scroll down to see if your domain has been updated.
Congratulations! You’ve successfully set up your shared hosting setup with Bluehost.
As you start to do more volume and revenue, I would recommend moving to a VPS.
Setting Up LiquidWeb (Virtual Private Server)
I recommend using LiquidWeb as they’re fast and reliable. Their customer service is also excellent if you
get stuck anywhere.
A VPS is much more robust than shared hosting and is far less likely to crash. It’ll help your pages load
faster.
Below is a detailed guide on how to set up web hosting with LiquidWeb.
If you’re having trouble with something, don’t hesitate to get in touch with their support team. They also
have a ton of tutorials to help you get set up.
1 . HOW TO SET UP LIQUIDWEB VPS
1. Go to LiquidWeb Homepage and select Products >> VPS Hosting >> View Servers
2. Scroll down to see the VPS Options and choose the “2GB Option.” (This is all you need for now if
you’re starting out.)
3. The next page will give you a number of options to choose from to setup your VPS. I recommend
just leaving all the default settings.
a. Be sure to have the “CentOS 7 64-bit with cPanel Fully-managed” as it provides some options
that are user-friendly. This is certainly worth the extra $10 / month.
4. The next page will ask you to complete your account and billing info. Go ahead and fll this out.
5. LiquidWeb requires a verifcation process in which they’re going to call you and ask you some
general questions about what you’re using the service for as well as to verify your account.
Expect to receive the call within 30 minutes.
6. Upon verifcation, your account and server will be created (another 10 – 20 minutes).
7. You’ll be receiving an email soon with your login details.
8. Upon logging in, you’ll see your Dashboard and your server. Click on “Domains” on the left side.
9. On the next screen, click “DNS.”
a. You’re going to need to take note of your “Nameservers” for later use. As you can see here,
they’re (these will probably be the same for you):
i.) ns1.liquidweb.com
ii.) ns2.liquidweb.com
10. Before going further, you need a domain frst. If you haven’t been through this step already,
we’re going to be using “Namecheap” as our domain registrar.
11. Go ahead and complete the sign-up process at Namecheap (Instructions back up at the top of the
page under Setting Up Your Domain Registrars).
12. After you’ve completed the sign-up process, pick a domain to host your landing pages.
a. Don’t overthink your domain name. Any generic name will work. See that I’ve chosen
“affceleratorlandingpages.xyz.”
b. Continue through the Checkout Process and ensure that you’ve enabled “Whois Protection.”
(People can look up your personal info if you don’t enable this).
13. After you’ve ordered your domain, log into your Dashboard and click on “Domain List” on your
left.
a. Click “Manage” on the right of your domain.
14.The next screen will allow you to change your “Nameservers.”
a. From the dropdown menu, select “Custom.”
b. In the “Nameserver” felds, you’re going to input the nameservers you took note of in Step 9.
c. You’ll get a message saying that it may take up to “48 hours for the nameservers to update.”
(Most of the time, it’s updated within 5-10 minutes).
15. Head back over to your LiquidWeb Dashboard and click on “Domains” on the left.
a. Click “DNS.”
b. Type in your domain in the “Domain Name” feld.
c. Select the available IP address.
d. Click “Create DNS” Zone.
16. Scroll down to see “Current DNS Zones.”
a. You should see your domain and its status will be “Not Delegated.”
b. Wait 5-10 minutes and click “Check.”
17. Once it turns green, it’ll read “Delegated.”
Congratulations! You’ve now successfully set up your web host! But there is just one more step…
How To Upload Your Landing Pages – FTP
FTP stands for “File-Transfer-Protocol.”
You’re going to be creating your websites and landing pages on your computer….
So you need a way to push your landing pages from your computer to the internet.
(We will not be going over how to create web sites, web pages, or landing pages in this guide. That would
be another entire guide in itself).
I’ll show you how to create the FTP connection. There are plenty of resources available on the web to
show you where and how to upload fles onto your site.
2 . B E F O R E S E T T I N G U P Y O U R F T P , T H E R E ’ S A N O T H E R S T E P Y O U H A V E T O D O
ON YOUR HOSTING SIDE.
1. Contact the support for your web host and ask them to create a cPanel for your domain. (This will
be the domain that you chose for your landing pages. Also note, some web hosts come with
cPanel included).
2. After they’ve done that, ask them for the primary FTP login details.
(Also note that your host should send these to you as soon as you submit your payment)
c. Here’s mine to give you an idea of what you’re looking for:
• FTP Username: affceleratorland
• FTP Server: ftp.affceleratorlandingpages.xyz
• FTP & explicit FTPS port: 21
• Password: Noobies
3 . NOW YOU HAVE THE INFORMATION NEEDED TO FTP INTO YOUR SITE.
Now you need to download FTP software. Although there’s tons of them out there, my personal preference
is FileZilla. It’s free and simple to use, and it comes preinstalled on most Macs.
a. Download and install FileZilla.
b. Once installed, open FileZilla and click on the “Site Manager” icon in the top left corner.
c. On the next screen, you’re going to click “New Site.”
d. You’re going to type in your FTP login info from Step 2 in the previous section here.
e. Click “Connect.”
f. f.) Once you’re connected successfully, it should show a “Directory Listing Successful” message.
Now you’ve setup your FTP so now you can upload fles onto your site!
Congratulations!
You’ve offcially set up your web hosting and can now start uploading your landing pages onto the web.
Here are instructions on how to use FileZilla to upload your landing pages.
Key Takeaways
1. Sign up for a web host for your landing pages. I recommend you start with BlueHost or
LiquidVPS.
2. Buy a domain name using NameCheap.
3. Learn how to upload pages onto your server by FTP
Homework
You’ve created a landing page and now you know how to setup a webhost.
1. Set up your web host. You don’t have to choose the one I recommended as there are tons of
hosting options available. They’re all going very similar in setup.
2. Place your landing page on your web host.
3. Visit your site and make sure that it works live on your domain!
TRACKING
How does the affliate network know that you’re the one who sent the conversion?
It’s because of tracking.
Tracking helps affliates analyze their campaign
and target their most proftable users.
The key skill to making money in affliate marketing is being able to analyze data and make good decisions
based off of it.
Tracking software can tell you things like the visitor’s country, which ad they clicked on, the type of phone
they used, what time of the day they arrived at your landing page, and much more.
These variables are critical to helping you optimize a campaign to proftability.
Here’s an example:
Day-parting is an important variable to track.
Tracking can tell you which hours of the day you’re most proftable. Maybe you’re not getting many
conversions during the day, but you’re getting tons in the evening.
If you can “read” the data in the picture above, you know exactly what to do next to make more money
about which times of the day are proftable.
Here’s another valuable example:
Say you’re promoting a mobile game to both iPhone users and Samsung users.
Tracking tells you that you made $100 in proft promoting to iPhone users but lost $50 promoting to
Samsung users.
So you would now stop promoting to Samsung users and focus on promoting to iPhone users. Simple right?
All affliate networks have their own internal tracking software available for affliates to use. Using a
network’s internal tracking relies on subids.
As you can see, the subids contain valuable information.
You can use them to send data like which keyword or ad triggered the conversion, what device it was
from etc.
However, I highly recommend using a tracking software.
Tracking software is so much more powerful than the standard tracking that networks offer.
Another downside to using a network’s internal tracking is that the network can easily see the data.
Tracking software will instead pass unique click ids to the network. These unique ids will correspond to
legible data within the software’s interface.
Many affliates don’t want to risk revealing such data to networks, so tracking software gives them peace
of mind. (You can probably guess why affliates don’t want to give away their valuable data to ANYONE)
There are a few different options for tracking software out there, but I use Voluum. By using the same
tracking software as me and other super affliates do, you are leveling the playing feld.
The Best Affliate Marketing Tracking Software
I’ve tested out a lot of trackers over the past 10 years…
And Voluum is by far the best.
They have a huge team who are working on it continuously, it’s cloud hosted so it’s super fast, and most
of the other super affliates swear by it.
There are some other options out there, but let’s not get into analysis paralysis mode.
(Please never ever use Google Analytics as a tracker for affliate campaigns! It’s not designed for that, and
you’ll lose a ton of money as a result. If you can’t afford a tracker… Build up some more cash)
This course will follow Voluum because it’s what I know and use every single day.
Setting Up Voluum Guide
Below is a general overview of the Voluum setup process.
1. Register Your Voluum.com Account
2. Set up Your Affliate Networks
3. Set up Your Traffc Sources
4. Set up Your Offers
5. Set up Your Landing Pages
6. Set up Your Postback Pixel
7. Set up Your Campaign
8. Launch Your Campaign
Let’s get into it!
1 . REGISTER YOUR VOLUUM.COM ACCOUNT
Go to Voluum.com signup page and fll in your information.
You should receive this confrmation.
Go to your email and activate your account.
Log into Voluum.com. This is the welcome screen of a new Voluum.com account. Feel free to check out
their tutorial and browse around.
2 . SET UP YOUR AFFILIATE NETWORKS
We’re going to set up our affliate networks frst.
1. Click the Affliate Network tab.
2. Click the New Affliate Network tab. It’s going to open a side window.
3. Enter the name of one affliate network you’re using.
4. I like to click the option to append the CLICK ID to the URL.
5. You should see Clickdealer listed as an example.
6. Add a few more affliate networks if you wish, repeating the same steps.
3 . SET UP YOUR TRAFFIC SOURCES
Now, it’s time to set up the traffc sources.
1. Click the Traffc Sources tab.
2. Click the green “New Traffc Source” button.
3. Enter the name of the traffc source. I’m going to use Facebook as an example. You can use ANY
name you want. Instead of saying you’re using Facebook, you can say it’s x827hs.
4. Enter custom variables and parameters
In this case, I want to track the age and gender.
4 . SET UP YOUR OFFERS
Let’s set up the offer.
Go into Clickdealer, and fnd the offer you want to run. I’m using the gaming offer Wartune as an example.
1. Click the Offer link.
2. Click the Creatives tab.
3. Copy and paste your unique link.
Now that you have the tracking link, you need to insert it into Voluum.com.
1. Click offers, then *New offer.
2. Enter the name of the offer.
3. Copy and paste the offer URL. In my case, it’s “http://cldlr.com/?a=12391&c=63246&s1=”
4. Add some variables. After the “&s1=” at the end, click the +{campaignid.id}. After the
“&s2=”, for the second variable, click the +{clickid} button. The end URL will be “http://cldlr.
com/?a=12428&c=63246&s1={campaign.id}&s2={clickid}”
5. Choose the country.
6. Choose the affliate network.
7. Click manual payout. The street pay is $1.20 per lead, so enter that.
More detailed explanation: The cake platform doesn’t want you to send different variables into the &s1
variable. That’s why we’re entering the campaignID. The &s2 is where they can allow dynamic variables.
ClickID = each click you send gets a UNIQUE number, and that’s how they keep track of the data.
5 . SET UP YOUR LANDING PAGES
1. Click the Landers button
2. Click the *New Lander button.
3. Enter the name of your landing page. I like to name my landing pages after split-tests. You can
put the date and the description of the test there. Example: 7.14.14 Headline. That shows the
date I started the test, and it shows what I am split-testing.
4. Enter your landing page URL.
5. Enter the number of offers. Most people will be promoting one offer. If you’re promoting
multiple offers, then write how many there are.
6. Enter the country.
Now, we’re going to set up our landing page:
This part confused me when I frst started using Voluum.com. Where do you actually get the links and
code for your landing pages?
Here’s how simple it is. You DON’T need to add any code to the bottom of your landing pages like with
all the other programs.
1. Go to Setup. It’s the gear icon at the top right corner of the screen.
2. If you’re promoting ONE offer on your landing page, use the click URL.
3. If you’re promoting multiple offers on your landing page, here is what you do. For offer 1, it’s
going to be http://otuyh.trackvoluum.com/click/1.
For offer 2, it’s going to be http://otuyh.
trackvoluum.com/click/2. Notice that the numbers change at the end of the URL.
Take the URL, and put it where you want the user to click on your landing page.
6 . SETTING UP DIRECT LINK
Want to use direct link instead of a landing page
Just click the direct link button 🙂
Split-testing will be covered in the advanced section.
7 . SET UP YOUR POSTBACK PIXEL
Next, we’re going to set up the postback pixel.
What’s a postback pixel?
A few years ago, whenever you had a conversion in the affliate network, all you got was a SUBID such
as “sd8s7dsdjksd63439434j”.
You had to copy and paste the SUBIDs throughout the day and UPLOAD them into your tracking software.
Now, every time you get a conversion, postback pixels “ping” your tracking software. You’ll see your
conversions in real time.
Fortunately, it’s simple to install.
Go into your affliate network, and click on the offer. In this example, we’re using a network that uses
the CAKE tracking platform:
1. Click the gear icon in the top right.
2. Click the Setup tab.
3. There is the secure postback URL. Copy the URL or click the clipboard.
Now, we need to place the Postback URL in the affliate network.
Go to your affliate network (I’m using Clickdealer).
NOTE: In this example, I am using an affliate network that uses the CAKE platform. Most networks these
days are using CAKE, but the upcoming steps will be different if your network uses a different technology
such as HasOffers, Linktrust, or Hitpath. Ask your AM if you need help with this part.
Find your Offer and click on the testing and tracking tab.
1. Copy and paste your postback URL from Voluum. In my case, it’s https://otuyh.trackvoluum.com/
postback?cid={REPLACE}&payout={OPTIONAL}
2. For the feld &payout={OPTIONAL}, you can add what the payout is between the brackers. That
way, it’s easy to adjust the payout if it changes.
3. In the “?cid={REPLACE}”, type in #s2#.
8 . SET UP CAMPAIGN
Almost there, guys. Now we’re going to set up a new campaign.
1. Click Campaigns at the top.
2. Click *New Campaign.
3. Enter the name of your Campaign. It will automatically add the Traffc source name and the
country name.
4. Choose your traffc source from the dropdown menu.
5. Choose your country from the dropdown menu.
6. Choose how you want to track your costs.
7. You will enter the CPC or CPA depending on what you selected before.
8. Choose 302 redirect (I fnd the other options cause me to lose a ton of clicks)
9. Pick your landing page.
10. Pick your offer.
11. Save your campaign.
Now a new URL will pop up.
This is the URL you put into your traffc source:
9 . LAUNCH
The fnal URL we’re using in Facebook is:
http://otuyh.trackvoluum.com/5003920a-026c-4dfc-9155-056a729cf5a0?age={age}&sex={sex}
In this example, we’re promoting to MALES who are 25-30 years old. For that ad, we can use the URL
http://otuyh.trackvoluum.com/5003920a-026c-4dfc-9155-056a729cf5a0?age=25-30&sex=Male
In another ad, we might be promoting to MALES who are 31-33 years old. For that ad, we can use the URL
http://otuyh.trackvoluum.com/5003920a-026c-4dfc-9155-056a729cf5a0?age=31-33&sex=Male
Do you see how the variable changes?
All right!
You are now ready to use Voluum.com to launch your frst campaign.
Setting Up Your Custom Domain in Voluum
All campaigns have the trackvoluum.com domain by default.
This is not ideal because some traffc sources have banned that domain.
We’re going to use the domain NgoVoluum.com as an example. The goal is instead of having your links
show as:
http://otuyh.trackvoluum.com
We’re going to have it show as:
http://track.ngovoluum.com
Doesn’t that look much cleaner?
Plus, if you’re using the standard Voluum domain it’s easier for other affliates to spy on you 🙂
1 . BUY YOUR TRACKING DOMAIN FROM NAMECHEAP.COM. ( R E F E R T O M Y
HOSTING GUIDE ON PURCHASING DOMAINS).
Remember, don’t waste time thinking about what to call it.
A name like this is fne: http://www.johnstracking.xyz
2 . SET UP SUBDOMAIN
Now go to the home screen of Namecheap.com.
Click “Account” in the upper-right corner and select “Dashboard.”
It will take you to the screen below.
Click “Domain List.”
Click “Manage.”
Click “Advanced DNS.”
This is the screen you should see next.
Here’s what you’re going to do.
Delete the “URL Redirect Record.”
Under “Host,” enter the subdomain you want. I’m choosing “track,” but you can put any word you want
there.
3 . FIND YOUR VOLUUM CNAME LINK AND INSERT INTO NAMECHEAP
12. Click Settings
13. Click Domains
14. I’ve highlighted where the link is.
Insert Voluum CNAME into the “Value” section in Namecheap:
Change the TTL to “1 min” (this makes the change update faster) then click the green checkmark.
AFTER
Here’s what a completed setup looks like
4 . FINISH SETTING THIS UP IN VOLUUM.
1. Click Settings
2. Click Domains
3. Enter in your CNAME which should be “track.yourdomain.com”
4. Click “OK”
You should see your domain setup is ok!
If you go to the campaign links, you can see all the links now say track.ngovoluum
Congratulations!
Your Voluum tracking setup is now complete.
Key Takeaways
1. You need affliate marketing specifc tracking software. Sign up for Voluum.
2. Learn how to set it up a few times, and it’ll be easy
3. Without a tracker you are fghting in the dark
Homework
By now you should have access to an affliate network.
You’ve also set up your web hosting and landing page.
1. Select a tracking software. Although I highly recommend Voluum, there are many options
available for tracking software.
Adsbridge has cheaper plans than Voluum, but they don’t have quite as many features. But if you’re on
a super tight budget, this could be a way for you to have extra money for traffc.
2. Purchase a custom domain for your tracking software from Namecheap. Don’t over think what to
purchase, anything will work. (i.e. abctracker.info /.com /.xyz)
3. Set up your tracking software on your web host.
4. Go to your affliate network and select an offer.
5. Add the offer to your tracker.
6. Add your landing page to your tracker.
7. Pick one variable you want to track. This will be highly dependent on what traffc source you’re
using.
• Google uses keywords.
• Facebook tracks ads, interests, etc.
• Mobile traffc sources track carriers, handsets, etc.
Whatever traffc source you’re using, pick one variable you want to track and set it up within your tracker.
8. Get your campaign URL from your tracker. This is the URL that you will ultimately give to your
traffc source.
9. Ask your affliate manager to help you set up a test conversion. (You are given one when you
were approved for the network) You want to make sure you’re tracking is properly setup and
tracking conversions.
This homework assignment will be a bit more diffcult for newbies, but learning this process will be
absolutely critical to your affliate marketing success.
But once you know how to set up tracking, you’ll be able to set it up within minutes.
L A U N C H I N G A N A F F I L I AT E
MARKETING CAMPAIGN
We’ve covered a lot of material in this guide.
I wanna do a quick recap to show you how I launch campaigns from beginning to end.
This is the “step-by-step process” that everybody asks for.
You want to think of each campaign in stages, and have detailed steps for what you do in each part.
This keeps everything more organized and systemized.
1 . PICK THE TRAFFIC SOURCE
The frst step is fguring out what traffc sources you’ll use and what offers you’ll promote.
My personal style is to focus on mastering a single traffc source type and then fguring out which offers
work well there.
For example, you’ve decided to be a mobile specialist. After deciding to go into mobile, you look for what’s
performing well in mobile now.
There are hundreds and hundreds of places to buy traffc from.
Here’s a list of mobile traffc sources if you decide to take that path:
Download the List Here
I know half of you will over-analyze this information and try to fgure out which one’s the “best.”
There is no best because they all have their pros and cons. Just do your research, and make a decision.
Don’t be that fat guy who spends months trying to decide on the best workout plan while not moving
off his couch that entire time.
“Taking action and failing will get you ten times farther than sitting around worrying about making the
wrong decision.”
When it comes to picking a traffc source, I prefer going for sources that are proven to convert.
It’s because that eliminates a variable.
If you can’t make a popular traffc source work, then it’s because of you.
Why?
Because other guys have proven it works.
However, if you decide to take a chance on an unknown source, you won’t be sure whether the traffc
source sucks or your campaign does.
Remember that I recommend mobile, native, and Facebook for affliate marketing as of 2017.
2 . CHOOSING OFFERS
Choosing an offer for me is based on:
• Testing multiple offers
• Competitive research
• Listening to my intuition
• Seeing what the latest buzz is at conferences
• Talking to affliate managers and my masterminds
Suppose you chose to run iPhone 7 giveaways on mobile traffc in France. There are multiple offers from
different advertisers out there.
Pick 2 to 3 offers to test against each other initially. You should always test multiple offers when you’re
launching a campaign.
Some offers won’t convert well even though they appear similar. You won’t know if it’s the offer, or the
vertical unless you try multiple similar offers.
3 . WHAT TO DO NOW:
1. Get the offer link(s) from the affliate network
2. Visit the offer page to see how it looks, and what the details are.
3. Set the offer up in Voluum
4 . RESEARCHING THE CAMPAIGN
Newbie affliates will just launch a campaign and hope for the best, but the top affliates will have an
advantage before they even launch.
Have you decided on your traffc source and offer yet?
It’s time to do some research.
1. Spying
Are other guys running this campaign? Don’t limit yourself to just researching other affliate marketers.
If you’re running Diet, look at what Jenny Craig and Weight Watchers are doing. Running Dating? What’s
Match.com doing?
Spy tools like Adplexity will give you a huge ROI. You can do in 30 seconds what would take a whole day
of manual spying.
2. Talking to affliate managers
Stop treating your affliate manager like the dude that just bumps payouts. They can be extremely
knowledgeable because they have a bird’s-eye view of the industry and other affliates.
I’ve defnitely encountered a lot of bad affliate managers when I started out, but I think they’ve been
weeded out over the years.
3. Researching the offer
Go through the funnel to see how the ads monetize. Research the audience. Learn more about the niche.
4. Where to run the offers?
If an offer is exclusive to one network, there’s not much to do beyond this. What if it’s on a few different
networks?
I highly recommend split-testing affliate networks even if it’s the exact same offer. They can convert
differently if different tracking software is used or if the advertiser’s scrubbing one place.
5 . THE CREATIVE STAGE
What ads and landing pages are you planning to use? A lazy affliate will skip this step entirely and just
opt to use the creatives and landing pages from their competition.
If you’re going this route, you’re always going to be fve steps behind.
Here’s your next 3 steps:
1. Brainstorm angles, headlines, and ad text for your offer
2. Find pictures to use in ads
3. Design/create the landing pages
How exactly does one come up with winning creatives?
It’s hard to explain, but I’ll try.
One thing I like to do is collect amazing ads that I see around the Internet.
I’m so “blind” to ads that if there’s a creative that I notice, it must be good. I have a folder with over a
thousand images that I use for inspiration.
A lot of copywriters and marketers will do this – it’s called a “swipe fle”.
Once, I was inspired by this insurance ad that had a neat Photoshop trick that I’ve applied to one of my
niches. Inspiration can be found anywhere.
The only way to get really good with ads is through practice and experience—a lot of practice and experience.
Soon, you’ll develop this sixth sense that will let you know if an ad is good before you even launch.
6 . YOUR ADS
Brainstorm Ads / Angles
1. Design a set of ads from your angles
2. Grab the tracking links from Voluum
3. Upload ads into your traffc source
7 . YOUR LANDING PAGES
1. Design the landing page
2. Upload the landing page to your domain
3. Set up the landing page in Voluum
Remember to implement what I taught you in the landing page section.
Add in conversion boosters, and try to minimize the size of the landing page.
8 . SETTING UP THE BACKEND
Here’s where all the technical stuff happens.
1. Set the hosting up for your landing page if you didn’t do it in the previous step.
*Note – You don’t need a server to host Voluum (it’s self hosted).
2. Set up all the tracking in Voluum
3. Add your creatives / landing pages to the tracking
4. Upload the campaign URL into your traffc source
9 . BACKEND CAMPAIGN STRATEGY
An important tip is to segment the traffc.
Here’s what I mean.
Do NOT create a campaign that has both mobile and desktop traffc. You need to segment and track them.
There are two ways to go about it.
1. Segment Before
For example whenever I launch a Facebook campaign, I’ve already broken everything down by age groups.
I launch and can see within a few days that 18-24 year olds are not converting. I pause that segment of
traffc and become more proftable.
2. Segment After.
Example: Target everyone and capture conversion rate data. Then create groups after the test in Voluum.
I don’t recommend this because you will burn a lot of money.
10. LAUNCHING THE CAMPAIGN
1. Set a LOW budget ($5 or $10). You want to make sure you set the campaign up right and
everything’s tracking properly.
2. Set your initial bids. What I bid depends on the traffc source. I usually bid higher than the
minimum bid because it gets you access to better quality placements.
3. Launch. The timing doesn’t matter as much as you think. If you want a set time, I recommend
4pm in the timezone of the country you’re targeting.
For example: I’m in EST time zone but promoting an offer in Singapore. I’d set it to launch 6pm Singapore
time which is 5am EST time.
11. DOUBLE CHECK CAMPAIGN
You should double check your campaign before you launch it…
But the frst few times you launch a campaign, you won’t really know what you’re doing.
The only way to really know if it’s working correctly is to send some live traffc to it.
It’s easy to hit the pause button if things aren’t working out.
Is Everything Tracking Properly?
Clicks should be tracked through the whole process:
Traffc Source >> Tracker >> Landing Page >> Affliate Network
You want to make sure your links are working.
1. Check your traffc source to see if they’re sending clicks
2. Check your Voluum (tracking) account to make sure clicks are coming in
3. Check your affliate network to make sure clicks are coming in
If you’re not sure if conversions are tracking, you can ask your affliate manager to fre a “test conversion”.
This will help you make sure your tracker is recognizing conversions when they come in.
Tip: Whenever we frst launch campaigns, we always set a low budget. What happens if you set a $500
budget, go to sleep, and wake to see that there were zero conversions?
We like to set a smaller budget of say $30 on a $5 CPA campaign to see if everything is tracking properly.
It’ll save you a ton of headaches.
This should be everything you need to launch a campaign and to get your frst conversion.
Next Actions:
1. Launch Your Campaign
2. Make Sure Everything Tracks Properly
3. Get Your First Conversion
OPTIMIZING YOUR CAMPAIGNS
Optimization is the secret sauce that makes campaigns proftable.
You can have the best landing pages and ads in the world, but your competitors can “borrow” them.
But your optimization strategy?
It’s yours and yours only.
Nobody can ever see it.
That’s why people rarely talk about optimization.
Have you ever launched a campaign and it’s losing money, and you have no idea what to do next?
Learning optimization means you can take a campaign that’s losing money, and you can turn it into a
money making machine!
When you frst launch a campaign, all you have are hypotheses and theories on what’s working.
You may THINK you know what the customer wants, but you don’t really know unless you have the data
to back it up.
The majority of your campaigns will start off unproftable.
1. You launch the campaign
2. Lose money while you collect data
3. You analyze the data
4. You run experiments (also known as split-tests) to get your campaign proftable.
Red = losing money, Green = making money in Voluum
Optimization is the process of testing different parts of your campaigns to become more proftable.
Imagine you’re a new car salesman and you’re getting terrible results when you’re frst starting. Does that
mean you’re doomed for the rest of your career? Nope.
• It means you have to keep “testing” to see what works.
• You can test different ways of “closing” the sale.
• You can test what outfts you’re wearing.
You can test the aggressive sales approach vs. the laid back ask questions approach
The key to improving is to keep testing.
That’s the same with affliate marketing campaigns.
Proftable campaigns are all about being able to optimize to proftability before you run out of money.
The biggest mistake newbies make is they launch campaigns and expect them to be immediately proftable.
Don’t think of it as losing money, think of it as collecting data. You’re buying clicks in order to see what
the audience really wants.
Proftable campaigns are built, not discovered.
Some guys will basically throw shit against the wall until something sticks, but there are a few issues
with this approach.
1. You’re not learning anything. Even if you make money, then it was due to luck. What’s going to
stop your competitors from doing the same thing?
2. You’re not mastering any niche. I believe in the 95/5 rule. 5% of affliates make 95% of the
revenue in any niche.
3. If you’re always jumping around chasing campaigns, you’ll never be in the 5% club.
4. You’re overlooking potential goldmines. Some of my biggest campaigns ever started off as huge
losers. I’d test, test, test until they became proftable.
Optimization is where you test out different parts of your campaigns. With each test you’re fnding out
what the audience wants, and you slowly become more proftable.
Here’s an example of a split test framework:
The Top 3 Optimization Rules
1 . AS A BEGINNER, TEST ONE VARIABLE AT A TIME.
Think of it as a science experiment.
There are independent variables and dependent variables. If you test out too many things at once, you
don’t really know what caused the change.
Literally test only the offer. Once you have the best offer, now test the landing pages while keeping
everything else the same.
Once you’re more advanced you can do cool things like multivariate testing (something I cover in
AFFcelerator workshops).
2 . MAKE SURE YOUR DATA IS STATISTICALLY VALID.
If you fip a coin and it lands on heads two times in a row, does that means it’ll land on heads every single
time?
No.
If you fip it enough times, it’ll show that heads vs tails is 50 / 50.
That’s what statistical signifcance means. It means the data is accurate.
When you run different split-tests you need to make sure you make decisions based on accurate data.
Read More: Statistical Signifcance
3 . FOCUS ON WHAT MAKES THE BIGGEST IMPACT.
Do the landing page button colors matter? Probably.
Would it make more of a difference than the headline of the landing page?
Nope.
In that case it makes more sense to focus on testing the landing page headlines.
You want to create a hierarchy and understand what affects one thing from another.
The bigger the budget, the more tests you’re able to run.
Think about it. Let’s say your budget for affliate marketing is only $300 a month. The tracker is $99 a
month, and your hosting is $50 a month.
That only gives you $150 a month in testing budget. If you’re paying $1 for each click, that’s only 150
clicks. You can’t really do much with 150 clicks.
There are two options then: fnd cheaper traffc, lower your CPC, or increase your budget.
Here are Some Examples of SplitTests
in Affliate Marketing
1 . WHAT AGE GROUPS SHOULD I ADVERTISE TO?
I’m promoting a gaming offer on Facebook and I want to know what age groups are the most proftable.
A super basic age split test on Facebook – testing under 41 and over 41 males
Controlled variable = elements that you keep the same. The offer, images, and ad text would be kept
identical. I just picked an image that did well, used “Game of the Year 2017” as the headline, and featured
one offer.
Independent variable = what am I changing or testing? I’m testing the age groups.
Dependent variable = the new value that changes. I’m looking at the click-through rates, CPCs, and the proft.
First thing I did was split-test the age groups.
• 13-18
• 19-21
• 22-26
• 27-32
• 33-35
• 36-40
The results were that the 13-18, 19-21, & 22-25 demographics did the best.
*Note: It’s ok if you’re not making money yet at this stage. You’re trying to fnd the MOST proftable segment.
You can still test other variables such as offers, angles, landing pages, etc. later on to get the campaign
proftable.
This means I can focus the rest of my testing only on the 13-25 year olds. The 26+ age groups just weren’t
interested in the gaming offer.
Now I pause all traffc to the 26+ demographic.
See, it’s not that complicated.
Now I get on with testing angles, landing pages, offers etc.
2 . TESTING THE OPERATING SYSTEM (FOR MOBILE CAMPAIGNS)
I launched a campaign promoting an app install.
I targeted iPhone users and Android users.
I had more conversions from Android phones, than from iPhone users.
Here’s what the data might look like in Voluum.
If any of the devices were losing money (like Symbian OS in the example above) I would pause traffc to them.
In the example above, I split-tested operating system.
There are hundreds of optimization tests you can do. Look at all the variables you can flter by in Voluum
and you’ll see you can test most of them.
Here are the 3 variables you should focus on as a beginner:
• Spit-test the offers
• Test out different landing pages
• Test out your ads / angles
In general, I fnd that these are the 3 most important elements to test in any new campaign.
The secret is HOW MANY you’re able to test…which is entirely due to your budget.
You might be only able to test 3 offers before you run out of money. Me and my team can test 15+ offers
because I have a lot more budget and manpower than you.
More offers tested means I have a higher chance of getting a campaign proftable.
Does that make sense?
That’s why when you have a limited budget, you have to be more strategic.
List of Optimization Variables
I’m hesitant to include this section because I don’t want to confuse or overwhelm you.
But I think it’s important that you get a glimpse of what the end goal is. If you’ve launched and you’re
-50% ROI than that’s great.
Look at all the variables you can test. (Note there are tons more I haven’t mentioned)
1. Offers
2. Angles
3. Ads
4. Landing Pages
5. Site IDs / Site Placements
6. Countries
7. Dayparting
8. Week Parting
9. Bid prices
10. Mobile Elements
What you have to work on is to fgure out which elements are the most important, and in what order to
split-test.
Pro-tip: The way you optimize a campaign differs depending on the traffc source. For example, I might
split-test the genders and ages in a Facebook Campaign.
But I wouldn’t do that in a Mobile campaign because they don’t have those parameters.
Here’s my Mindset when I Optimize Campaigns
A year ago I launched a campaign in a vertical I’d never tried before.
One of my trusted affliate managers vouched for the campaign’s potential, and I saw more and more
competitors promoting it.
It took me a few hours to get everything ready to launch. I was excited at the potential of the niche and
kept refreshing my stats.
By the time the day was over, I was -100% ROI in the hole. No conversions.
50% of affliates at this point would consider the campaign a failure and move on to the next one.
Which is fair. But I knew that if other affliates could make it work, I can make it work.
I kept going.
There were tons of split-tests I haven’t achieved yet.
The frst day I focused on testing the offer.
If I were promoting a dating offer in France, then I’d fnd 5+ offers to split test. I
f none of those worked after they hit statistical signifcance, I’d test another 5.
It’s simple, if the offer sucks then everything else in the funnel can’t work.
By consistently testing offers over the next few days I’d get a nice EPC boost.
Next, I noticed everyone was using the exact same landing page. I ripped it in order to use it as a benchmark.
From my experience though I knew that this landing page sucked and I could easily improve it.
I launched the next day with 3 different landing pages.
• Landing Page A – the page everyone is using. This was my “benchmark”
• Landing Page B – the page everyone is using, but I added different elements to increase the
conversion rate. I added in testimonials and better copy.
• Landing Page C – I came up with a new landing page from scratch.
I did a split test where the traffc was split evenly among the three
• Landing Page A 33% of traffc
• Landing Page B 33% of traffc
• Landing Page C 34% of traffc.
3 . RESULT:
Landing page B outperformed the rest of them judging by landing page CTR and conversion rate.
Here’s how the campaign ROI went over the next couple of weeks:
Day 1: -100% ROI
Day 2: -78% ROI
Day 3: -67% ROI
Day 4: -68% ROI
Day 5: -52% ROI
Day 6: -29% ROI
Day 7: 14% ROI
Day 8: 30% ROI
Day 9: 81% ROI
Day 10: 64% ROI
Day 11: 183% ROI
What if I gave up at day 5?
Campaigns never go as smooth or as linear as we’d like because there are outside factors involved that
people don’t account for.
Key Takeaways:
1. Optimization is the secret sauce that makes everything happen.
2. There are TONS of variables to optimize. You should focus on what makes the bigger
impact.
3. What makes the biggest impacts are your offer, landing pages, and your ads.
Next Actions:
1. Come up with a game plan for split testing
2. Apply for more offers, create variations of your ads and landing pages
3. Split-test your offer, landing pages, or your ads through Voluum
A F F I L I AT E M A R K E T I N G
STRATEGY FOR BEGINNERS
There’s a big difference between guys who make $100 a day and those who make $10,000 a day.
The big players can sit back and focus on the bigger picture strategy.
Most affliates wanna focus on the low-level tactics. They think a special tool, or a headline formula’s
going to change everything. Those are not the needle movers.
If you wanna become a super affliate you have to think and focus on the bigger picture.
Before you begin your journey, I wanna give you some high-level strategies.
Picking the Right Offer
I wanna share a quick story about one of my friends who’s trying to get started in affliate marketing.
He has been reading my blog for a few months now and is ready to launch his frst campaign.
His budget is pretty good actually – $1000 each month (what a baller, that’s twice as much as I had when
I frst started).
Now he’s stuck at the stage of choosing “what vertical or offer to run.” He logged into an affliate network
for the frst time and had information overload when he saw there were thousands of choices.
I’m pretty sure you can relate to this.
For his frst campaign, he wants to run a beauty offer that pays about $50 a sale. It’s interesting to watch
his thought process on choosing what to run.
“My affliate manager told me that this was the most popular offer on the network. That means other
people are making it work”.
And the second reason is because of the high payout.
“Why would I run an offer that pays $2, when this one pays $55?”
Do you agree with this logic?
Actually, I like his thought process. Most people make a decision and can’t explain the thought process
behind it or how they arrived at it.
I gave him my perspective.
He mentioned he wants to run the most popular offers because they’re proven.
1 . H E ’ S F O R G E T T I N G T H A T T H O S E O F F E R S M A Y B E T O O A D V A N C E D F O R H I S
L E V E L .
Keep in mind he has never launched a campaign before!
Yes, there are some campaigns that are too advanced for newbies to run. The guys could be making the
most revenue because they have access to tools, traffc sources, and the manpower that he doesn’t.
2 . T H E O F F E R P A Y O U T D O E S N ’ T M A T T E R A S M U C H A S H E T H I N K S .
I can’t stress this enough. You probably think the more an offer pays, the better right?
I’ve had $10k+ proft days running $.70 offers.
If your clicks are cheap enough, and the offer converts well enough, it can do damage.
The payout is only one part of the formula.
Hint: How great is a $55 payout if you get scrubbed 15% of your conversions, or if it doesn’t even convert
in the frst place?
I couldn’t care less about the payout. My team and I just split-test the offers, and let the numbers speak
for themselves.
The problem is that he’s so eager to make money, rather than trying to learn affliate marketing.
There’s a big difference!
Let me give you two examples:
If your budget is $1000 and you run a $55 offer.
Let’s say by some miracle you break even.
How many conversions is that? 18.
How many split-tests can you do with that? Maybe one, and even then I’m not sure the stats are statistically
signifcant.
Hint: Read my article on statistical signifcance
What if your budget is $1000 and you’re breaking even on a $1 offer?
How many conversions is that? 1000
That’s a lot of conversions…That’s a lot of split-tests…that’s a lot of learning.
There are LEVELS to this game.
If you’re a newbie trying to learn basketball…you start off by practicing how to dribble and then you learn
how to pass the ball.
After you get the fundamentals down, then you can start working on layups and dunks.
Do you see my point?
Aim for low payout, high converting offers. You get a lot more data for your budget.
Some of these can include games, app installs, simple lead gen offers, etc.
Don’t Swim With The Affliate Sharks
Let’s say you’re new to poker and you’re out to make some money tonight.
There are two tables you can play at.
One features some of the top poker players in the world such as Phil Ivey, Scotty Nguyen, Daniel Negreanu,
Tom Dwan, Phil Galfond, Patrik Antonius, etc. (lol sorry but I love poker).
The other table features a bunch of drunk billionaires who think they’re good at poker.
If your goal is to make money, which table would you rather play at?
Duh, the table with the billionaires! You can make more money if you avoid head-on competition against
the sharks!
A big part of success is choosing which market you compete in.
There’s a great book on this called The Blue Ocean Strategy.
Here’s a great video that explains the Blue Ocean Strategy
How does this concept apply to affliate marketing?
I’ve seen too many newbies mess up because they go into overly saturated, and competitive markets.
They go into traffc sources, GEOS, and verticals that they stand no chance in.
Some of you guys are making it 10x harder on yourself.
Personally, I love competition. I love competitive traffc sources and running in the biggest countries. I
have the money, team, and experience to compete there.
But I didn’t start running on those places overnight.
That’s like being a newbie poker player and playing with the sharks. Yes you can get lucky and win a hand
here and there, but you won’t win over the long run.
This graph is a couple of years old, but the trend is still the same – US, UK, AU are crazy competitive
3 . W H Y A R E S O M A N Y N E W B I E S G O I N G F O R T R A F F I C S O U R C E S ,
4 . VERTICALS, AND COUNTRIES WHERE THE BIG BOYS ARE?
Two reasons really :
1. They don’t know any better. Can’t fault someone if they don’t know!
2. The second is impatience. They see others hitting it big somewhere, and wanna jump right in.
Now you’re wondering where you focus your efforts then.
Talking about traffc sources and verticals will take far too long.
My recommendation for you guys is to go for less competitive GEO’s.
All the big boys wanna fght over GEOs like USA, UK, Canada, Australia, etc. because that’s where the
most volume is.
The thing is, there’s plenty of volume in other countries and not nearly as much competition.
I recommend regions like Southeast Asia, and South America in general.
This map of the world scales a country by how many people live there. It gives you a good idea of how
big the opportunities are out there.
There are plenty of great offers there and not as much competition.
It’s kinda funny how people wanna avoid running international because it’s more “work.”
It’s not that hard to translate ads and a landing page.
Nobody does it themselves anyway.
OneHourTranslation.com and you’re done.
What’s more work?
1. Translating your creatives, or
2. Having to quit a campaign after spending tons of money because it’s too competitive?
Find Mentors and Mastermind with Other People
Imagine you want to learn how to play basketball.
The quickest way learn would be to fnd a mentor or a coach. They have experience and a good teacher
can 10x your learning curve and prevent you from developing bad habits.
Naturally, everyone wants to learn from the best or the most famous basketball players.
But what are the chances of you getting mentored by Michael Jordan or an NBA player?
They’re probably too busy.
You could learn the basics from a local basketball coach. You could also learn a lot from a friend who has
been playing his whole life.
I’ve noticed when newbies want a mentor, they will email me or other high profle affliates in the industry.
As much as I want to help, I don’t have that much free time to help people 1 on 1.
But guess what?
There are other successful affliates in the industry that might be willing to teach you.
1 . A REAL-LIFE EXAMPLE OF “FREE” MENTORING
I had a guy email me a while ago asking me to mentor him (let’s call him John).
He asked me for mentoring and some tips to get started.
I didn’t have the time to mentor him, but I gave him a few tips and told him he should contact other
affliates locally.
I recommended he should offer to trade his skills for some affliate marketing tips/mentoring (he was a
programmer).
He found a successful affliate who lived in his town and they met up.
He ended up coding up landing pages for the affliate. John spent time to learn about how landing pages
should be built to optimize conversions, and he came up with some winning concepts.
The affliate decided to let John use the landing pages for his own personal campaigns. The affliate gave
John some other big tips that helped him build his frst $500 /day campaign.
He emailed me back to tell me his success story a while later. I sent him a few more tips because most
people will ask me for help, then I never hear from them again.
(I’ll share the tips I gave him in the next few sections)
Now some of you guys may be thinking John was lucky.
But was he?
He had the social intelligence to take the guy out to coffee and to offer a trade to work for him for free.
You have to take action sometimes if you want to be lucky.
Smart people know the key to networking is to give value frst.
If you’re interested in being mentored by me, check out the Super Affliate Intensive.
Laser Focus on a Traffc Source and Vertical
A lot of people get stuck here because there are so many choices.
How do you choose?
Focus only on traffc sources I recommend for newbies:
• Mobile
• Facebook
My next advice is to pick a vertical that you know works.
“But isn’t there a lot of competition?”
True, there is.
But at least you know the offer makes money.
Too many times a newbie will look at an offer in a network and try to guess if it’ll work or not.
The design of the offer page doesn’t really mean much.
What does matter with offers?
• Have you thought about the payment processor?
• What if the advertiser scrubs?
If there are 100 people making money in this vertical or offer, you just have to be better than affliate
#100.
What do most affliates do?
Here’s the typical newbie affliate journey:
• He starts out on native ads and loses $200
• He quits native, hears mobile’s hot and spends a month there
• He’s not making any progress in mobile so he jumps over to adult after reading a success story
of a newbie hitting 1k /day
• He loses his money in adult and now he hears all the money’s in Facebook after reading an
article about lead gen offers working well
• He gets his account banned and he quits affliate marketing
• He thinks affliate marketing “doesn’t work”, and hates on the industry forever
What if he spent all his time in mobile and stuck to one vertical for three months?
Constantly getting more skills in one area is better than chopping and changing right?
Picture this:
He’d have a deep knowledge of the traffc source, he’d have some killer angles, and he would be making
some serious progress.
He would probably have a mastermind or two with other serious affliates and he’s outlearning his
competition.
He’s getting some proftable campaigns and making some money because he knows more than 75% of all
the affliates in that vertical.
He’s run dozens of campaigns, hundreds of landing pages and offers, and he’s getting a sixth sense about
what’s going to work before he uploads it.
Meanwhile the affliate who skipped around verticals and traffc sources only has a tiny amount of
knowledge about each area.
I know it’s tough.
Everyone says to stick with the same traffc source or vertical, but how do you know if you even picked
the right one in the frst place?
I have two pieces of advice for this:
1. Stick with what works. Don’t try to re-invent the wheel.
2. Set a game plan budget.
In the my affliate marketing story, I had a problem with traffc source / vertical A.D.D.
I told myself for my next campaign, I wouldn’t quit until I spent $1,500.
After half the budget was gone, that familiar feeling was coming in. I wanted to quit. But because of my
game plan, I stuck through it.
That campaign ended up making me $75,000 proft and was the catalyst for me to quit my job.
I know a lot of my readers play poker.
What if a newbie wanted to becoming a professional poker player and switched games every few weeks.
One week he’s playing Hold’em, another week Omaha, and then he switches to 7-card stud.
He would’ve made more progress sticking to Hold’em the whole time.
Once he’s an expert, then he can play other games.
It takes time to become an expert.
Make the Circles Smaller
Affliate marketing is more complex than it was when I started in 2007. You can easily get information
overload because there’s so much to learn. And maybe you’re not taking any action because you’re scared
of making mistakes.
What’s the answer to this? Instead of trying to learn everything at once, try making the circles smaller.
I learned about this concept from Josh Waitzkin in the Art of Learning. Read about it from his website.
A few years ago I played Starcraft 2 and was able to achieve the rank of Grandmaster (Top 1% of players
in the world) within a few months. Most guys play countless games of Starcraft and never get anywhere
close to that.
I decided to see if I could improve by using learning concepts such as “making the circles smaller.”
I focused really hard on improving just one aspect of my game plan. For 100 games I had to make sure I
made a certain amount of “workers” by the 10 minute mark.
Nothing else mattered.
After 100 games my economy improved because I internalized that part. Next I realized I was weak at
defending rushes. I pinged some of my friends who were really good at rushes. For the next 100 games
I just defended rushes. That one aspect of my game improved.
I became a better player because now I had a superior economy, and I could defend myself against rushes.
I made more improvement doing that, than if I were to play 200 games.
I highly recommend reading this article on improving at Starcraft even if you don’t play the game.
You need to look at affliate marketing the same way. Break down campaigns into smaller circles. Don’t
just mindlessly launch campaigns.
Here are the frst 3 circles I told John to focus on when he started affliate marketing:
Setting up proper tracking. You’re blind without proper tracking. Fortunately it’s easy to learn with my
Voluum guide.
• Angles / Ads. Next I told him to concentrate only on ads because they make such a big impact He
was launching 10 ads a day every other day. He tracked the performance of each ad and angle,
and he studied the copywriting books I’ve recommended. After a few weeks his ad writing skills
were amazing for a 1 month old affliate. Now it’s time for the next circle.
• Landing pages. Landing pages can make or break a campaign. It just so happened that a landing
page would beneft his particular vertical. He studied the landing pages from the competition.
He programmed his own versions which were faster and cleaner. For two weeks his mind
concentrated on improving each aspects of his landing page. The headlines, pictures, adding
scarcity, etc. His landing page was actually better than a lot of other super affliates. He took
theirs and improved upon them.
The frst step to improving is to commit to improving your skills.
The second step is to know what you have to work on.
Set a Game Plan
My last piece of advice is to create measurable game plans.
I asked him what his goal and game plan was.
“Well, I want to make $100 day proft within 3 months. I don’t really have a game plan”
Here’s an example to help you understand the difference between a goal and a game plan.
1 . GOAL EXAMPLE
“I want to gain 5 pounds by January 1st, 2018.”
2 . GAME PLAN EXAMPLE
1. Drink 3/4 gallon of water a day
2. Sleep minimum 7.5 hours a day
3. Workout 4 days a week using the xxx workout
4. Eat 3,000 calories a day with 50% Carbs / 30% Protein / 20% Fat
That’s my process to gain muscle. I stick to the process and make sure I follow the steps. I don’t care about
the goal because I know it’ll come if I follow the system.
You probably have a set amount of money you want to make and a deadline, but that’s not good enough.
You need to make an actionable plan for each day, and each week.
Here’s an example game plan I suggested to John:
Outcome = Launch French adult dating campaign on xxx traffc source.
Daily Gameplan
1. Ask my affliate managers for the best offer. Decide on 3 offers to test.
2. Brainstorm 3 angles. Create 5 ads for each angle.
3. Research landing page of competitors from spy tools.
4. Rip 2 landing pages, design one of my own.
That’s his game plan for the day.
When the next day comes, he’ll create another action list.
He takes action daily.
Great strategy can take years to develop. If you want to know top super affliate strategies that I’ve come
up with, make sure you check out my Super Affliate Intensives.
Next Actions:
1. Choose an offer that has a low payout
2. Run campaigns in less saturated GEOs (SE Asia, Africa, LATAM)
3. Find a mastermind or a mentor (optional)
4. Decide on a single traffc source and vertical to master
5. Make the circles smaller by focusing on mastering one or two concepts of affliate marketing
6. Set a daily game plan of things you need to do today to launch your campaign
A F F I L I AT E M A R K E T I N G T O O L S
AND SOFTWARE
Everyone professional needs tools.
A chef can’t cook without their knives, pots, and pans for example.
Affliate marketing is no different. There are some tools out there that are essential and will make your
life easier.
I’ve already done the homework and made it easy for you.
Each recommendation is one I’ve personally used and can vouch for. I’ve listed what they are, why they’re
important, and how much they cost.
Affliate Networks (Essential)
What is it?
Think an affliate network as the warehouse that holds all of the offers you promote.
Why do you need it?
Without an affliate network, you have no offers. As affliates we promote other people’s products, so an
affliate network is essential.
The good news?
Cost: It’s 100% free to join up and you never pay them anything (they get a small % of each conversion
you make).
Why Advidi?
There are hundreds of affliate networks out there. The problem is that most of them don’t like newbies.
When someone is new the network has to spend a lot of time answering their questions, getting them set
up etc. This costs them time and money.
Another problem is that some networks don’t have the best reputation.
I want to promote a network to you guys that I stand behind 100%.
That’s why I recommend Advidi.
Sign Up With Advidi Here
Tell ‘em Ngo sent you and they’ll take care of you 🙂
Here’s a quick look inside their dashboard:
PURCHASE: TRACKING SOFTWARE (ESSENTIAL)
CHECK OUT ADVIDI HERE
What is it?
Software built specifcally for affliate marketers to track their campaigns.
Why do you need it?
You need to track exactly who’s clicking on your ads. If you don’t know, you are throwing your money
away. Imagine if you’re running a campaign promoting an iPhone sweepstake.
If Android users are converting at 3% and iPhone users are converting at 0.5%, you’ll only run to Android
phones to maximize your profts. But if you don’t have this data, you won’t be able to do this.
The only way to make money in affliate marketing is to make data-driven decisions. A quality tracker
gives you that data.
I’ve got Voluum tutorials to make the process super simple for you in this guide.
My Recommendation: Voluum
Cost: $99 per month
Which plan to go for: Go for the cheapest plan. You only need to upgrade it you’re doing a over a million
clicks, so worry about that later 🙂
Here’s a peek inside Voluum:
CHECK OUT VOLUUM HERE
3 . PURCHASE: HOSTING (ESSENTIAL)
What is it?
I talked about hosting in an earlier section, but here’s the 80/20:
“Web hosts give you the ability to have your landing pages live on the net.”
Why do you need it?
If you don’t have hosting, you can’t use landing pages. You need to use landing pages for most affliate
campaigns. The conversions are always much higher, and if you’re up against another affliate using landing
pages, you’ll lose every time.
I highly recommend at least a VPS (Virtual Private Server) to host your landing pages. As you start doing
more volume, you should consider upgrading to a dedicated server.
If you honest-to-god can’t afford VPS hosting, you could get away with shared hosting for a short time.
But it’s not gonna be as good. You’ll have more down time, your site will load slower, and you will lose
conversions.
If you’ve got a $500 per month budget, you DEFINITELY should be spending $50 of that on a VPS.
My Recommendations
1 . SHARED HOSTING: BLUEHOST
Cost: $3.95 per month
Which plan to go for: You can choose the cheapest one, it’s not going to be any different than the $5.95
plan for you.
2 . VPS: LIQUIDWEB
Cost: $59 per month
Which plan to go for: The lowest price one is perfect when you’re starting off. It’s got everything you need
to get started driving a lot of traffc. They’ll let you know when you’re getting near your
3 . DEDICATED SERVERS: LIQUIDWEB
Cost: $199 per month
Which plan to do for: Again just go with the cheapest one. It’s easier to upgrade when you need to rather
than blow extra cash at the start.
CHECK OUT LIQUIDWEB HERE
Again, I want to let you know: I understand that many newbies may not have the initial funds to afford
a VPS, so going with shared hosting is doable, but I do not recommend it.
Shared hosting is not as reliable as a VPS, and you run the risk of it crashing and losing your commissions
when all the tracking has been lost. If you feel comfortable starting with shared hosting then immediately
upgrading to a VPS as soon as you start doing some volume and revenue, then that is an option.
Total Cost for Essential Tools
Voluum: $99 /mo
Hosting: $59 /mo
Total: $158
Starting a business with an overhead of $158 per month?
Welcome to the world of affliate marketing!
You can see how this is such an exciting business – low cost to enter, but massive opportunities for those
who work hard.
Alright, that’s it for the essential purchases.
Now let’s look at some of the optional extras…
Private Forums (Optional)
What is it?
You guys know what forums are.
Why do you need it?
Most of the real affliate marketing advice these days is not free. I wrote this course to help you launch
your frst campaigns, but affliate marketing is such a massive industry.
There are thousands of verticals, traffc sources and business models.
If you really want to become a super affliate and hit huge pay days, you need to focus in on one specifc
area.
This is where forums are good – you get actionable tips and strategies on specifc parts of your business.
There’s only one affliate marketing forum worth checking out these days…
My Recommendation: STM aka StackThatMoney.com
What’s on the inside?
• Mastermind groups
• Advice and tips from other affliates
• Super affliates hang out there and comment regularly
• Regular follow alongs show you exactly what’s working right now
• Case studies of successful campaigns (and failed ones too so you know what to avoid)
Cost: $99 per month
Guys, people are showing you exactly what campaigns they are running in the forums.
If you can’t afford to take a course or other higher level training,
a forum is your next best place to learn the art of affliate marketing.
There are some free affliate marketing forums out there but I don’t recommend reading any. The information
on those is so bad that it would actually hurt your progress.
Invest in your education.
“I never saved a cent until I was 40 years old. I invested in myself – in study, in mastering my tools, in
preparation”
– Henry Ford
Here’s a couple of screenshots to show you what it’s like inside…
This is inside the General Affliate Marketing thread:
This is a look at some of their different threads… Seriously, anything you wanna fnd will be in here.
SIGN UP WITH STM FORUM
Outsourcing (Optional)
What is it?
You can hire people from anywhere in the world to help you out with things you’re too busy to do, don’t
want to do, or can’t do.
Why do you need this?
Outsourcing is never an affliate’s frst “need”.
You wanna learn the basics of every part of your business.
Once you know the fundamentals, then you can look to outsource.
Don’t know how to build landing pages or design banners? Then you need to hire a virtual assistant.
My Recommendations
Upwork – The only place I hire permanent contractors from. Lots of talent to be found here and they
have a great system.
Fiverr – Good for small pieces of work you need done quickly and reliably.
Cost: Will vary signifcantly across countries and contractors.
(Optional)
What is it?
If you like “hacks”, this is for you.
Every wondered if there’s a way to see exactly what campaigns other affliates are running?
This is exactly what a spy tool does.
Why do you need this?
We’re all busy.
The faster you can get things done, the more money you make. Simple.
If you can see what other people are already making money from, it slices your learning time in half.
You don’t have to reinvent the wheel guys – there’s software for that.
My Recommendation: Adplexity
There’s no other spy tool as good as Adplexity.
I get beta access to 95% of tools / software before they come to market, so I know they’re gonna be king
spy tool for a while 🙂
Cost: $199 $149 /month
(They’re offering a 25% discount for LIFE for you anyone who goes through this course)
What plan to go for: Most new affliates will go into mobile because the opportunities there are so massive
right now. Their mobile spy tool is by far the most advanced, and it’s what other mobile super affliates
are using.
Here’s a screenshot of what the mobile spy tool looks like.
I wanted to see what other affliates are using to run mobile phone cleaner apps, and here are the results:
(Note I got over 700 popup landing pages just in the United States with the keyword “cleaner”.)
CHECK OUT ADPLEXITY HERE
VPN (Optional)
What is it?
VPN is short for Virtual Private Network.
A VPN lets you view things you normally can’t.
As an example, if you want to see what a website looks like when you’re in another country, you can use
a VPN to see what it looks like.
Why do you need it?
There are a few reasons a VPN can help you as an affliate.
1 . TO CHECK OFFER PAGES.
Before you run an offer, you want to check the offer page to see what it looks like, what it promises etc.
Most campaigns I run are international, and the affliate network will automatically redirect me to an
offer for Americans.
So I use a VPN to access it.
A VPN will have dozens of different countries you can “log in to”.
For example if I’m running a campaign in Switzerland, I can set my VPN to Switzerland, and then all the
websites I visit will see a Swiss IP address.
2 . I T H E L P S Y O U B E M O R E S E C U R E .
The government, your ISP, hackers etc can’t see ANY of the data you’re transmitting.
Plus a VPN masks your IP address so a website can’t tell which country you’re in. Which leads on to…
3 . FOR ADVANCED SPYING
If you know you want to advertise on a certain website, you can visit it under your VPN.
Combine this with an incognito browser and you’re free to see what the net looks like from any other
country’s point of view 🙂
My Recommendation: Buffered
Cost: $8.25 /month
What plan to go for: If you can invest the cash, pay upfront for 12 months. This is something that can be
a huge safety prevention for your business. (Think checking your bank details in SouthEast Asia)
Here’s what it looks like in action:
Click any country and it connects up to it. Super simple
CHECK OUT BUFFERED VPN HERE
Translations (Optional)
What is it?
An online translation service for text.
Why do you need it?
English is only one of the dozens of popular languages in the world.
A lot of my campaigns are international (it’s easier money – most affliates are too lazy to translate their
ads/landers).
I use a translation service to do the translations for me. It’s super fast and they are the best service I’ve
found for quality.
You want to make sure they know how people actually talk in their country, and not just translate wordfor-word.
If you see an ad in broken English you’re not gonna buy anything right?
Same in every other language.
Quality frst.
My Recommendation: OneHourTranslation.com
Cost: Starts at $0.087 per word
I’ve been using their services for years and I always get higher conversions with their translations.
CHECK THEM OUT HERE
Next Actions:
If you haven’t already done these 3 things, do them before you go on.
1. Sign up with an affliate network
2. Get a tracker if you haven’t already (Voluum is the industry leader)
3. Purchase a VPS or shared hosting account (Liquidweb or Bluehost)
Pick up any optional tools/services/software to help you out:
• STM Forum membership
• Adplexity spy tool
• VPN – Buffered
• OneHourTranslation.com membership (free to sign up, pay before translations done)
• Fiverr and Upwork accounts (free to sign up, pay when you get tasks done)
WHAT’S NEXT ?
Congratulations!
You have completed The Ultimate Guide to Affliate Marketing.
Whether you’re brand new to affliate marketing, or you’re a veteran, you’ve learned some strategies
that’ll take your campaigns to the next level.
The journey of a thousand miles begins with the frst step, and you’ve taken quite a few.
Remember to re-visit this guide over and over again. You’re going to face different “sticking points” on
your journey to learning affliate marketing.
So if one week you’re having issues with your landing pages, then review the landing page section. If
you’re weak on optimization, then focus on the optimization section.
We’ve covered a lot of content – here’s a review of what you’ve learned.
• Introduction – Why affliate marketing is the perfect business model, and some stories from
students I’ve taught.
• What is Affliate Marketing – The fundamentals of how affliate marketing works, the people
involved, and the pros and cons of this industry.
• FAQ – The most common questions new affliate marketers have, and my answers.
• Mindsets – How to build a “millionaire mindset”, because you can have every single strategy in
the world, but they are all worthless if you can’t execute them.
• Affliate Networks – How affliate networks operate, what an affliate manager is, and how to
them to build your business.
• Free vs Paid Traffc – Debunking the myth that there is “free” traffc in the frst place, and why
paid traffc is so much more lucrative to affliates.
• Traffc Sources – The best traffc sources for affliates to run campaigns on (mobile/Facebook),
and the ones to stay away from as a newbie (search, display, adult).
• Verticals & Offers – An overview of the top CPA offers and verticals, monetization models, and
how to pick your frst offer/vertical.
• Ads & Copywriting – You learned about the different ad types (text, image, hybrid, pop), headline
formulas, and my biggest copywriting tips
• Angles – You discovered that a winning angle can be worth 6 fgures, how to brainstorm new
angles, and how to split test them to discover the best one.
• Landing Pages – I showed you the framework for a landing page (headline, image, testimonials,
CTA etc), and I gave you the link to download my landing page checklist PDF.
• Hosting – How to setup your domain and hosting (shared or VPS), and push your landing pages
live on the internet.
• Tracking – A complete guide to setting up your tracking software (Voluum) and a custom tracking
domain.
• Launching a Campaign – The step-by-step guide to launching now that you have your setup
ready.
• Optimizing a Campaign – What you do after you’ve launched your frst campaign to get it
proftable, and the top 3 variables to focus on (landing page, offer, ads/angles).
• Newbie Strategy – Specifc tips to help you launch your campaign in the most effcient way
possible and avoid the most common newbie mistakes.
• Resource Guide and Tools – What’s essential (affliate network, traffc, hosting, and Voluum) and
what’s optional (forums, spy tools, translations etc).
Remember that you need to take action. You won’t have the perspective to truly understand what I’m
teaching until you run campaigns.
I remember when I frst heard about affliate marketing.
It seriously felt like a secret society. Everyone was bragging about how much money they were making,
but not too many people shared information on how to get started.
I can’t blame them – why would you help create your own competition?
So I had to learn affliate marketing the hard way. I launched campaign after campaign after campaign.
It was frustrating because I didn’t have a mentor, or a support group. In the back of my mind, I wasn’t
even sure if affliate marketing was legit.
But I persisted because I didn’t have many options to be successful. And that persistence eventually
changed my life.
My goal with this guide was to make your journey a little bit easier.
If I can save you some money and save you some headaches, then writing this guide was worth it.
I’ve invested 5-fgures of my own money and hundreds of hours to create this guide. If you enjoyed it
then please share it with anyone you think would beneft from it!
D O Y O U WA N T M O R E A D VA N C E D
CONTENT?
Are you craving more information?
I’ve given you the fundamentals of affliate marketing, but there’s a ton more for you to learn before you
can get proftable.
Not too many people are going to give away the secrets to make $10k per day publicly on their blog 🙂
You can learn by launching campaigns over and over again, but I know some of you want to learn faster
(Because time is money).
If you’re interested in learning about:
• Case studies
• Optimization formulas
• Scripts, hacks, and loopholes
• What’s really making money in 2017
• How to build teams and systems to 10x your income
• The tactics that super affliates really use in campaigns
• World class networking and masterminding with other affliates
• Access to exclusive insider deals I have with traffc sources and affliate networks
• And a ton more…
Then you should check out the Super Affliate Intensive.
Here’s what some of my past students have to say about the workshops.
It’s a live 3-day workshop that I personally teach, along with other super affliates I’ve taught to hit their
own 10k/day campaigns.
The 2017 batch will be in San Diego, Amsterdam, and Bangkok. (I only teach workshops once a year, and
spend the rest of the year running campaigns)
I’ve done these events for the past two years and no training program out there has created more
millionaire affliate marketers than mine.
If this sounds like something you’d be interested in, then sign up for more information.
Learn More About the Super
Affliate Intensive
Thank you for investing your time in the Ultimate
Guide to Affliate Marketing. I hope it has made
your journey a little bit easier.
If you have any comments, feedback, or wanna share your success, please
contact me here.
CHECK OUT THE SUPER AFFILIATE INTENSIVE